How Long Should Your Video Be?

Posted on Mar 31, 2015 3:36:00 PM by Gregg Litman

Why Longer Videos Connect With Viewers

How long should your video be? It was the big question when I worked in TV, and it’s still the big question now that I work at StoryTeller Media + Communications.

And my answer is still the same: It should be as long as your content will support – to tell your story and achieve your goals. Not a second longer, but not a second shorter, either. 

It May Sound Simple, But It’s The Truth

If your video is a kid falling off a zip-line, a 6-second Vine is fine. If you’re discussing a complicated issue – like whether schools are killing creativity – it should be MUCH longer. Which is why Ken Robinson’s 20-minute TEDTalk has been seen by millions of people. TEDTalks are so successful, because they are interesting.

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Posted in Video Production

Produce Marketing Videos That Drive Revenue

Posted on Mar 30, 2015 7:46:00 PM by Ed Heil

Does your company video make money?

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Why Video Marketing Is So Powerful

Posted on Mar 30, 2015 10:40:00 AM by Kari Jo Faulhaber

Control Your Message. Tell Your Story. Own Your Media. Use Video!

You’re all ready for the big event!

The press release is distributed all across local media, video release forms are hot off the printer, and your spokesperson has all their main points memorized. Now, you just need to wait and hope the TV cameras actually show up!

Important things happen at businesses everyday, whether it’s changing lives or just simply making someone’s life or job a little easier. Even the littlest things deserve to be shared with the community. By using a communication tool like video as part of your cause marketing plan, you can highlight all the good work you’re doing while still being in control of your messaging.

Your Story Belongs To You

Traditionally, the way we think about sharing the good news of our everyday work is to let the local TV stations know what’s going on, cross your fingers they think it’s worthy of their time and then eagerly watch the news that night and count the screen time seconds. But isn’t the good you’re doing every day worth more than 30 seconds of TV at five o’clock? We sure think so. Sharing your good news via TV seems like a great way to put your message in front of thousands of people, but what happens in those 30 seconds may not tell enough of your story. Instead, shooting your own video and using that as a tool for your cause marketing efforts allows you to dive deeper into the story while influencing and inspiring your audience.

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Posted in video marketing

Everything You Need To Know About Facebook's Recent News Feed Algorithm Change

Posted on Mar 27, 2015 10:02:11 AM by Brian Overson

Facebook's Recent Algorithm Change Will Impact Brands

It's been a couple months since Facebook made a change to its News Feed algorithm. It's a fairly significant amendment to its old system, and will have an impact on brands looking to engage with (and sell to) their Facebook audiences. Let's take a deep dive into what you – the marketer – need to know about how this change affects your brand's engagement on Facebook. 

A Brief History of Facebook's News Feed Algorithm

The original Facebook News Feed algorithm (called 'Edgerank') was developed in 2010 to filter and position the roughly 1,500 stories that would appear on a Facebook users' News Feed on a given day. Since then, there have been several changes to the algorithm. These changes resulted in a more favorable ranking for posts that featured breaking news and tagged others, and penalized posts that included false news stories or links with sensationalized/insufficient descriptions (aka 'clickbait'). 

It's also important to note that throughout this time, Facebook has (slowly but surely) been decreasing the unpaid ('organic') reach that brands' posts have within their community of Likers, and encouraging those brands to begin paying to "boost" their posts into the News Feeds of their fans. According to the advertising company Ogilvy & Mather, about 2-6% of a brands' audience will currently see any given unpaid/'organic' post. 

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Posted in Facebook

What Makes a Marketing Video Good?

Posted on Mar 22, 2015 9:33:00 PM by Ed Heil

Marketing video tip

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Posted in video marketing

What Makes a Great Sound Bite?

Posted on Mar 17, 2015 10:14:00 PM by Kari Jo Faulhaber

Elements of a Memorable Sound Bite

StoryTeller Video Producer, Kari Jo Faulhaber shares her thoughts on what makes a great soundbite.

As you prepare for your temporary moment in the spotlight, we have a few suggestions for you to make both of our jobs easier.  Begin by being well prepared and knowledgeable about your topic. The old line “fake it ‘til you make it” doesn’t exactly translate well on camera, believe me.

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How Long Should a Company Video Be?

Posted on Mar 17, 2015 9:37:00 AM by Brian Overson

Ideal video length? It depends.

"What is the ideal length for my company's video?" This is one of the most hotly debated issues in the Internet marketing community today. There are two primary schools of thought:

Thought One: Keep your video short! People's attention spans are shorter than ever, and the news cycle is moving as fast as it ever has.

Thought Two: More content is always better! People are more likely to engage with long-form content.

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Posted in video content

StoryTeller Turns 10 Years Old

Posted on Mar 11, 2015 4:21:00 PM by Ed Heil

Reflecting on a decade with StoryTeller Media + Communications

Happy birthday, StoryTeller! Wow, where did the years go? Seems like just the other day you were born and now look at you. 10-years old. I swear, I remember when you were a baby - that cute little public relations agency and video production company down in the basement of our suburban Minneapolis home! You had such a hard time figuring out who you were going to be, which isn't surprising since your name was StoryTeller Productions at birth! And yet you were always so determined. Yes, those were precious times!

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Posted in Ed's Blog

5 Movies That Will Inspire Writers

Posted on Feb 26, 2015 12:26:04 PM by Brian Overson

In a Writing Slump? Watch These Films  

Samuel Johnson – an English writer from the late 1700's – once said "What is written without effort is in general read without pleasure." But harnessing that effort to produce inspired content on an everyday basis is one of the great challenges that content creators face. So, we've created a list of 5 movies that will inspire writers. The films are all about writers (or in one case, someone who writes something). We hope they motivate you as much as they did us. Enjoy!

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Posted in writing

4 Lead Nurturing Rules to Start Following Today

Posted on Feb 24, 2015 4:47:53 PM by Brian Overson

Someone Just Converted On Your Website. What Now?

You just received an email notification informing you that someone has filled out a form on your website. They've converted from an anonymous visitor into a qualified lead. All is right with the world and it's time to start popping champagne, right? Not so fast. How long should you wait before you begin emailing them? What kind of additional content should you send them? Is a phone call too aggressive? Follow these lead nurturing rules and you'll be just fine. 

Rule #1 - Consider Where The Person Is In The Buyer's Journey

Is the prospect in the Awareness, Consideration or Decision stage of the buyer's journey? The type of content they converted on and how much information they were willing to part with should give you an idea. If they filled out a form to receive more information on pricing, and included a note that they need your services ASAP, you would of course want to call them immediately. If they simply subscribed to your blog, stick to occasional emails offering more content with additional conversion opportunities. 

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Posted in Inbound Marketing