4 Enviable Corporate Videos To Get Your Creative Juices Flowing

Posted on Sep 23, 2016 4:23:56 PM by Julia Tiedt

Video has become an essential part of many company's marketing strategies. Let's face it, people these days are reading less and less. Video offers strong visuals to catch and keep your visitor's attention, increase their time on your site, and ultimately boost lead conversions. Including corporate videos on your website is a great way to tell your company's story in an entertaining and visually appealing way. 
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Posted in corporate video

Top Video Challenges: Why You Need to Hire a Video Agency

Posted on Sep 22, 2016 1:49:34 PM by Kathy Heil

I have a little secret for you — video is the most effective form of content marketing today. Video in an email increases click-through rates by 200-300%. Video on landing pages increases conversion rates by 80%. And after watching a video, 64% of users are more likely to buy a product online.
I am guessing this is not new information for you. The question remains, then,  why do so few companies produce so little video content? Is it resources? Is it budget? We were curious too, so we recently polled over 60 companies to better understand what their biggest video marketing hurdles are. Here are some of the most common challenges we collected along with why most of these pain points might suggest hiring a video agency to get the job done.
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Posted in storytelling, video budget, Video tips, Video Production

How to Choose the Best Video Spokesperson for Your Company

Posted on Sep 20, 2016 4:14:45 PM by Ed Heil

Choosing the best video spokesperson for your company is a little tricky. In fact, it’s almost easier to decide who is not the best spokesperson for your video! However, since the title is the former, let’s tackle that question first. There are several considerations when deciding whose mug you’re going to put in front of the camera, here are 3 biggies:

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Posted in Video Production

3 Crucial Tactics for Manufacturer Marketing Success

Posted on Sep 19, 2016 11:05:02 AM by Guest Blogger

The core of manufacturing marketing success has drastically shifted in the last 10 years. With the prevelance of Google searches, social media, and video, it's no longer a question of whether or not you can join the conversation — it's a necessity for manufacturers that want to stay relevant to their clients. At StoryTeller, we've always been impressed with the way that our client, Uponor, handles their online activity. That's why we reached out to their content marketing specialist, Ashley Tramm, to get her thoughts on what it takes to make manufacturing marketing successful.

I have held several roles in my nearly five years with Uponor, but I have found my niche as the content marketing specialist, focusing on digital content creation and distribution. In this role, I have the ability to bring new ideas to the marketing team in this ever-changing digital marketing landscape. 

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Posted in Marketing

4 Types of Effective Safety Training Videos for Your Employees

Posted on Sep 15, 2016 11:58:44 AM by Brittany Laeger

Safety training videos are about so much more than checking a box to fulfill compliance. Many of these safety videos can truly save lives. OSHA reports that in the construction industry, the Fatal Four (falls, electrocutions, flying objects, and caught betweens), were responsible for over 60% of construction deaths in 2014. And that eliminating the Fatal Four would save 545 workers' lives in America every year. Creating training videos that effectively communicate the safety protocols for your company can help stop illness, prevent injury, and — yes — even save lives.

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Posted in Training Video

Short Video Case Studies: What We've Learned from Haskell's Video Blogs

Posted on Sep 12, 2016 5:10:58 PM by Gregg Litman

One of my favorite marketing sayings is, "the best call-to-action on the internet is a video play button." Because it's true. There are plenty of statistics to back-up the power of the play button — like this, this, and this. But if you're like me, you've always wondered about the methodology — how the stats seem to treat video like a one-size-fits-all solution, even though there are many different kinds of videos. That's why I like our short video case studies, because this one is a simple comparison between video blogs and written blogs distributed in the exact same manner — with very different results. In fact, watching the success of Haskell's video blogs is what made me a true believer in the power of the play button.  

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Posted in Video blog

A Marketer's Guide to Online Video Promotion

Posted on Sep 9, 2016 9:54:34 AM by Brittany Laeger

Video is one of the most powerful and most underused tools in a company's toolbox. It has the unprecedented ability to increase viewer engagement, increase time on site, and ultimately boost conversion on your website. But creating a start-to-finish strategy for online video promotion can be a huge task, especially if you aren't super familiar with the ins and outs of the video production process. We've compiled a list of all the things that you need to consider to get your video promotions off the ground.

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Posted in Video Promotion

6 Common Video Questions to Answer Before Your Next Shoot

Posted on Sep 7, 2016 12:19:09 PM by Ed Heil

Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the message and they are the real storytellers of the piece. So, if the producer isn’t prepared, the piece will fall short. Since you may not be an experienced video producer, here are some tips to get the most out of your video questions.

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Posted in video questions