How to Drive and Measure Leads Through Social Media

Posted on May 21, 2015 8:00:00 AM by Kathy Heil

Yes, Social Media Really Can Drive New Leads!

Four years ago, when attending the annual MIMA (Minneapolis Interactive Marketing Association) conference, I was sitting in the audience listening to a panel of highly regarded Minneapolis-based corporate marketing executives talk about the "ROI of Social Media." I hadn't been at StoryTeller long, and like many in the room wondered how social media could drive leads and sales and if you could actually measure the ROI, based on the time it takes to cultivate communities like Facebook and Twitter. I was hoping I would walk away having this ROI thing all figured out!

One corporate giant disclosed that they really couldn't measure the ROI but they were adament that the "ROE" (return on engagement) was equally important and something that could be measured effectively. Others concurred and the consensus among the group was that even if you couldn't provide a true ROI on your social media investment it was something that was important for all brands to jump into if they hadn't already.

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Posted in Sales Strategies

Make Tough Decisions When Editing a Video

Posted on May 20, 2015 8:00:00 AM by Ed Heil

[VIDEO]: Shooting Video Is Simple, It's the Editing That's Tough!

Like a lot of things in life, producing a video worth watching is harder than it looks. Physically shooting and editing a video is actually not very difficult. The difficult part is editing the content or the information in the video and then deciding what should stay and what should go. That's what separates the best stories from the rest. It’s also what separates the best producers from the rest of the pack.

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Posted in video editing

How Video Can Drive Web Traffic For Your Business or Organization

Posted on May 19, 2015 8:00:00 AM by Brian Overson

Looking to Increase Web Traffic? Try Video

Sure, video is a great tool to have in your business or organization's back pocket. It can help show off company culture and get your organization's story across in an efficient way. But did you know that video can help drive traffic to your website? The same qualities that make video work so well at a big event or on your homepage work everywhere else. Here's how video can drive web traffic for your business or organization.

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Posted in video marketing

5 Video Marketing Ideas

Posted on May 18, 2015 8:00:00 AM by Ed Heil

[VIDEO]: Video Can Take People Places and Teach Them Something

The true power of video is its ability to take you somewhere, show you something and teach you something you didn’t know before. Our clients use video marketing to do all of these things and more. Let’s start with taking you somewhere.

Your customers may not have the time or budget to visit your manufacturing facility, yet through the magic of video we transport someone to your plant where they can get a sense for your capabilities and the team you have in place.

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Posted in video marketing

What Golf Marketing Teaches Us About Video

Posted on May 15, 2015 8:00:00 AM by Ed Heil

Video should take you somewhere

For golfers, nothing says spring like The Masters Golf Tournament. The music, the course images and the gentle voice of commentator, Jim Nantz. When television coverage begins, viewers know warm weather is on the way and they are transported through the magic of television to Augusta National Golf Club in Augusta, Georgia. As far as golf marketing for private clubs is concerned, it doesn't get better than this. Just watching the tournament throws the avid golfer into a fantasy which begins with a tour down Magnolia Lane that ends with an invitation for membership.

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Posted in video marketing

5 Ways to Look Good for Your On-Camera Company Video

Posted on May 14, 2015 1:13:00 PM by Kari Jo Faulhaber

[VIDEO]: Starring In Your Company Video? Here's How To Prepare Your On-Camera Look

I hear it all the time.

“Do I look okay?”

“You can edit out my wrinkles, right?”

Trust me, no one likes the way they look on camera, not even the people who do it for a living. So, if you’re the lucky one who’s been chosen to be featured in your company video, have no fear, here are 5 ways to look good for your on-camera company video.

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Posted in company video

3 Ways to Drive Website Traffic From Facebook and Generate Leads

Posted on May 13, 2015 5:54:00 PM by Brian Overson

Use These Facebook Features To Drive Traffic To Your Website

This month marks the 10th anniversary of the first Facebook ad. It's amazing how those ads have advanced from the barely-targed sidebars of the past to the current versions. Give Facebook credit, the social platform kept rolling out new marketing and advertising features, sometimes too fast for the average person to keep up. So, whether you're looking to leverage their advertising, or promote your posts, here are a few things that will help drive website traffic from Facebook and generate leads.

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Posted in Facebook

What is the Value of Video for Business?

Posted on May 12, 2015 9:28:00 AM by Brian Overson

Is Video for Business a Worthwhile Investment?

In a day and age where we see video nearly everywhere – both online and off – businesses and organizations are still wondering what the value of video really is. Those who have invested in video wonder if their money was well-spent, while those who haven't are worrying about what they missed out on. Here's what we know:

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Posted in video company

How Do I Boost My Company's Facebook Post?

Posted on May 8, 2015 10:37:00 AM by Brian Overson

As Facebook's Organic Reach Decreases, Boosting Posts Has Become More Important Than Ever

For most of us, Facebook marketing has become a point of frustration over the past few years. The average brand's Facebook posts are now being seen by only 2-6% of its fans, marking the near-end of the free-lunch era for Facebook marketing. However, reaching thousands of targeted users is still fairly easy......with the swipe of a credit card. Here's what you need to know about boosting a Facebook post.

Writing The Post

There are a few things to remember while creating your boosted Facebook post:

Remember, you don't have to boost it before you post it. You can choose to boost a post after you've seen that it's performed well as it relates to likes, comments and shares. Read More

Posted in Facebook, Social Media

Frequently Asked Video Production Questions

Posted on May 7, 2015 8:14:00 AM by Kari Jo Faulhaber

We've got answers for your video production questions

When you make a career out of shooting and producing video stories, you are asked a lot of questions. From interview subjects to CEOs, they all want to know what's going to happen next! So, I've compiled some of the most frequently asked video production questions and tried to provide simple and succinct answers for the most curious minds.

What will it cost to produce my video?

It really depends on the project. If your story is best told using multiple cameras, an audio technician, and a field producer over multiple shoot dates, it will likely cost a little more. If the best way to tell your story can be captured with one camera during one half-day shoot, the budget will likely be a little less.

Is there a “cost per minute” for video production?

Not really. Each project is unique and cost largely depends on the scope of the project. For example, we have produced 30-second videos with budgets over $10,000 and we have produced 3 minute videos with budgets less than that amount.

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Posted in Our Blog, Video Production, marketing with video