Top Social Networking Sites: Google No Longer Forces Google+ On New Users

Posted on Aug 28, 2015 9:30:00 AM by Brian Overson

The Big Picture

Remember when you created your Google+ account? We don't either!

That's because the majority of us were forced into creating a Google+ account the last several years in order to access Google's other services. 

But we've got good news...

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Posted in Inbound Marketing

Website Hospitality: Hotel Marketing Ideas to Welcome Potential Leads

Posted on Aug 27, 2015 10:17:00 AM by Brian Overson

So you're planning your next vacation. What's the first thing you do? If you said "Start Googling" you're not alone. 

Yes, most of us know that the Internet is where vacation dreams come true – or, at least where people learn more about the places they'll stay on vacation. But how exactly does the modern-day hospitality marketer cater to visitors of their website in a way that converts people from stranger to interested prospect? Follow these 4 hotel marketing ideas to start generating leads through your website today. 

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Posted in Our Blog, Inbound Marketing

"What Does Marketing Do?": 4 Ways to Justify the Value of Your Team

Posted on Aug 25, 2015 9:28:00 AM by Brian Overson

For marketers, our job can be a thankless one. When budgets get tight, it seems we're always the first department to be vetted. Because of this, marketers are on a constant quest to prove ROI. So, to serve as a reminder of the value of marketing, here's what you can say the next time someone asks (or implies) the question "What does marketing do?."

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Posted in Our Blog, Inbound Marketing

Don't Waste Your Budget: 3 Reasons to Hire a Professional Videographer

Posted on Aug 24, 2015 9:48:00 AM by Ed Heil

Anyone who charges a fee for their services is arguably a professional videographer, however, in the world of video production, we see a true professional as more than someone with a camera and a wireless microphone. He or she is a seasoned veteran, who has worked in the trenches, honed their skills through trial and error, and approaches their work as their craft; as an art. Too "pie in the sky" for you? We'll make this a little more practical, here are 3 reasons to hire a professional videographer for your next video project:

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Posted in Video Production

4 Ideas for Your 2016 Hospital Marketing Plan

Posted on Aug 20, 2015 10:14:29 AM by Brian Overson

More people than ever before are looking to the Internet for answers to their health-related questions. In fact, according to Pew Research Center, 72% of Internet users say they looked online for health information within the past year. This opens up a huge opportunity for digital marketers in the health care industry. If your organizaton can provide the right online content to the right people at the right time, the payoff can be huge. Here are a handful of things to keep in mind as you lay out your hospital marketing plan for 2016.

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Posted in Our Blog, Inbound Marketing

Corporate Video Production: 3 Essential Factors for Your Next Project

Posted on Aug 19, 2015 9:33:00 AM by Gregg Litman

One of the best ways to bring your website to life is with an "About Us" video. With one click, clients and customers can learn all about your company - your products, your people, your mission, and your culture. They're basically visiting your offices and your employees without leaving the comfort of their computers. If it's done well, your corporate video production will leave a lasting impression. But if it's done poorly, that lasts as well. So, here are three essential factors to make sure your corporate video production gets the kind of reaction you're looking for.

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Posted in Our Blog, Video Production

Best Promotion Ideas: Three Wildly Successful Campaigns We Love

Posted on Aug 18, 2015 9:05:45 AM by Kelly Adams

Let's face it – you can learn about different marketing strategies day and night, but unless you can put those ideas to work, you're not going to get anywhere. It's one thing to read about "telling a story" or "creating remarkable content," but what does that look like when it's put into practice?

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Posted in Our Blog, Inbound Marketing

5 Non-Traditional Marketing Ideas to Get Your Creativity Flowing

Posted on Aug 17, 2015 9:47:00 AM by Brittany Laeger

In the world of marketing, staying in stride with your competitors isn't enough to gain momentum and success. Many companies are stuck in the sales and marketing playbook from twenty years ago—still relying on expensive direct mailers, print catalogs, billboard ads, TV spots, and cold calling campaigns. The problem with these methods is that consumers have gotten really good at ignoring all of these push tactics from companies. So here are 5 non-traditional marketing ideas to break the cycle of interruption:

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Posted in Marketing