How to Use Video as a Lead Generation Platform

Posted on Nov 30, 2015 1:38:34 PM by Brittany Laeger

Video allows us to tell the great stories of our customers, rather than our own. —Bo Dietrick, Exact Target 

Video is ubiquitous. you can find it in blog posts, news reports, social media, corporate websites, mobile apps and beyond—if it has a screen, it probably has video. And while the written word has been around for thousands and thousands of years, video is a relatively new player to the game. 

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Posted in Video tips, Video Production

Blogging Best Practices to Brush Up on Before 2016

Posted on Nov 24, 2015 3:10:00 PM by Brian Overson

Here at StoryTeller, creating content is what we do. Each month we publish nearly 100 blog posts for clients in industries such as health care, retail, manufacturing and golf. These blogs posts are the fuel for the inbound marketing machine that our clients hire us to operate. This takes a lot of hard work and organization, and we truly believe we've mastered the process.

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Posted in Inbound Marketing

When HubSpot is Not Right for Your Business

Posted on Nov 19, 2015 4:54:00 PM by Ed Heil

Undoubtedly if you've ever downloaded something from a HubSpot website, you probably received a bunch of email in its wake. And if you're like a lot of people, you probably realize the information they're sending is really good and helpful, but you simply don't have enough hours in the day to read it all! It can be overwhelming and a little frustrating, and that's one of the things about HubSpot that sucks. So, if you're a small business owner, Director of Marketing, etc. who's trying to get a handle on your traditional media buy, tradeshows, and digital marketing, HubSpot may be a thorn in your side. After all, you don't have time to read all that stuff! 

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Posted in Inbound Marketing

3 Reasons We're Thankful for our Lead Generation System

Posted on Nov 19, 2015 10:25:00 AM by Brian Overson

With Turkey Day right around the corner, we here at StoryTeller thought it was high-time to express our deepest gratitude for which we're most appreciative. And as much as we value our families, friends and health, what we're really indebted to is our kick-butt lead generation system.

After all, more leads equals more sales, and more sales equals more turkey, right? 

Okay, we may be overstating things just a little bit, but there truly are three big reasons that we're thankful for our inbound marketing lead generation system.

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Posted in Inbound Marketing

Video Production 101: Tips & Tricks from a Former WCCO News Producer

Posted on Nov 17, 2015 10:41:00 AM by Gregg Litman

Spend three decades at one of the top TV stations in the country, and you'll probably learn a few tricks. Fortunately, I had the opportunity to grow up at WCCO-TV, learning the ins and outs of video production from some of the most talented writers, reporters, producers and photographers in the business. 

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Posted in Video Production

How to Use Inbound Marketing to Generate Revenue in the New Year

Posted on Nov 16, 2015 3:55:00 PM by Brittany Laeger

Your business leads are the fuel of your company. Without leads your company won't generate revenue. Many companies spend hours, resources and money pulling leads from anywhere they can: purchased lists, paid advertising, tradeshows, etc. Even when they get these leads in the door, it's a loooooooooong process of selling:

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Posted in lead generation, Inbound Marketing

Hotel Marketing 2016: 5 Tips for Hospitality Marketers

Posted on Nov 12, 2015 10:24:58 AM by Brian Overson

As the weather begins to cool off, people are already hatching their next vacation destination ideas, which means it's time for those in the hotel marketing industry to prepare for heightened consumer interest in the new year. So in that spirit, here's what hotel and resort marketers can do to maximize their bookings in 2016.

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Posted in Inbound Marketing

'Tis the Season: 3 Service Marketing Tips For the Holidays

Posted on Nov 10, 2015 2:18:57 PM by Brian Overson

Hard to believe the holidays are just around the corner, isn't it? 

While the majority of folks are thinking about turkey, wrapping paper, and awkward conversations at family gatherings, those in the service marketing field are looking for new ways to put their organization's best foot forward during the spend-friendly holiday season.

So if you fall into the second group, here are some tips:

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Posted in Inbound Marketing