5 Ways You are Sabotaging Your Content Marketing

Posted on Feb 24, 2017 12:51:11 PM by Dan Stefaniak

Content marketing is a simple concept to understand. It is about creating, publishing and distributing content for a targeted audience, driving traffic to a website or other digital destination. Many companies struggle to execute on content marketing or make it effective. Here are 5 ways you may be sabotaging your efforts and how you can make your content marketing better.

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Posted in Content Marketing

9 Ways to Rev Up Your Marketing Videos

Posted on Feb 23, 2017 3:55:56 PM by Kathy Heil

Haven’t we been hearing for the last several years that “THIS” is the year that marketers are going to embrace video and take their digital marketing to new heights to find only larger branded organizations barely jumping into the video pond? I actually think that 2017 WILL BE the year of video! When we look back on the year, my guess is that we will see that more small to mid-sized companies will have started to get serious about including video as a “mainstream” marketing tactic. However, video is still a substantial investment (although a marketing tactic you can actually measure!), so take the time to rev up your video marketing strategy so you can achieve the greatest results from your video investment.
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Posted in video marketing

How to Convert Organic Traffic on Your Website

Posted on Feb 22, 2017 4:36:34 PM by Brittany Laeger

Organic website traffic is a coveted commodity. Unlike paid or direct traffic, these visitors found your website by clicking on one of your web pages that is favored by Google. This often means that these visitors to your pages might not know anything about your company. A lot of companies understand that ranking high is important, but that’s just the start of putting the puzzle together. The next step is providing information and resources that will lead them to a deeper relationship….ultimately, hopefully, ending with a purchase agreement and a customer for life.

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Posted in Content Marketing, SEO

How to Create an Effective Content Calendar for Your Team

Posted on Feb 17, 2017 5:44:45 PM by Carolyn Hansen

Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them weeks later when blog posts get deprioritized and eventually forgotten altogether. Other businesses inundate users with tons of content on random things submitted from throughout the organization. Anytime the boss has a good idea, it immediately goes on the blog. And nobody reads it or cares.

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Posted in Content Marketing

How to Create Business Stories That Make Your Clients Love You

Posted on Feb 16, 2017 10:40:06 AM by Ed Heil

Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes some work and a fresh perspective on, what seems to be, pedestrian and mundane occurrences. Then, even when you find a story, how do you position it in a way that makes your clients love you?

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Posted in Content Marketing, video marketing

5 Content Marketing Lies You Need to Stop Believing in 2017

Posted on Feb 13, 2017 1:57:52 PM by Brittany Laeger

Not all content is created equal. Marketing automation, social media and the internet as a whole have lowered the barriers of publishing and marketers forget to use critical thinking and a solid content strategy when publishing content. It might be time for us to unlearn some of our bad habits, hit the reset button and start creating real, helpful and authentic content that is actually useful.

A new calendar year is a great time take a hard look in the mirror at your content strategy. Here are 5 content marketing lies that we need to put to rest in 2017: Read More

Posted in Content Marketing

What You Need to Know Before Hiring a Digital Marketing Agency

Posted on Feb 7, 2017 7:27:10 AM by Ed Heil

Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with six agencies, with only one agency sticking around for more than a year. The 52-year-old founder and CEO of Minneapolis-based Erik's Bike Shop is a forward thinking, aggressive entrepreneur who has discovered not all digital marketing agencies are created equally. In fact, as he shared with me recently, many digital agencies are still trying to figure out who they are and what their clients need. Saltvold, who started his business in his parents home at the age of 13, shared his observations about the digital agencies hired and fired by his company.
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Posted in digital marketing

Facebook Update: How the Length of Your Video Will Affect Views

Posted on Jan 31, 2017 7:15:00 AM by Gregg Litman

When Facebook talks, marketers listen. It's just too big to ignore, whether you agree with its constant changes or not. But in the case of video — Facebook's news feed update is a nice step forward. Not only will it encourage longer videos and better storytelling, but it may help put an end to the one-size-fits-all, "keep 'em as short as possible" mentality we see so often in video marketing.

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Posted in video marketing