The Pros and Cons of a Content Syndication

Posted on Aug 18, 2017 1:52:06 PM by Julia Tiedt

Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra help generating more traffic? But this is the internet, so it’s never quite that simple.  

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Posted in Content Marketing

Amateur vs. Professional Video Production: 5 Ways to Tell the Difference

Posted on Aug 15, 2017 7:00:00 AM by Steph Marsh

Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, even drone footage is something we all can now explore, should just anyone make a video for your business?

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Posted in Video Production, video marketing

5 Tools to Supercharge Your Content Marketing Results

Posted on Aug 11, 2017 9:26:19 AM by Julia Tiedt

Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of already having to deliver really great educational and intriguing content. So you could say that we are kind of like superheroes…right?

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Posted in Content Marketing

New StoryTeller: Veteran Video Producer Todd Vaske

Posted on Aug 7, 2017 1:49:11 PM by Gregg Litman

If you've ever met new StoryTeller video producer Todd Vaske, you know he's a people person. He loves to chat. He loves to listen. And he loves to learn. 

"I don't know what it is, " Todd says, "but I'm fascinated by what people do." 

In fact, that's one of the things that excites him about producing videos — taking a complex story and turning it into something that's easy to understand. "It's a challenge. You get to learn new things every day, and I think if you're speaking with people you ought to be able to speak their language and bring their story to life."

A Natural StoryTeller

Whether he's producing an intimate profile for a non-profit or a big multi-camera production for a national brand, Todd prides himself on finding those little nuggets that make a story special. "You just have to ask enough questions," he smiles, admitting that he doesn't need much encouragement to extend most conversations.

"We're excited to have another journalist on the team," says StoryTeller President Ed Heil, "but we also appreciate all of his agency experience. He's just so good at taking a client's vision and turning it into a video with all the right messaging."

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Posted in StoryTeller Media + Communications, Employee Profiles

Social Media Advertising: Optimizing Your Video for Facebook Ads

Posted on Aug 4, 2017 2:51:26 PM by Kevin Page

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match made in heaven.

And when you are spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment. Unfortunately, Facebook doesn’t do a great job of guiding you through the optimization process, so we've compiled a list of helpful tips to help you map out the landscape of creating and optimizing video for Facebook Ads.

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Posted in Facebook ads, Facebook, Video Production, Social Media, Marketing with Video

Art + Science: Why Video Marketing Works

Posted on Aug 2, 2017 6:30:00 AM by Todd Vaske

I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau.

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Posted in Storytelling, Video Production, video marketing

What I Learned as a Journalist: 4 Secrets to Powerful Storytelling for Business

Posted on Jul 27, 2017 3:14:00 PM by Steph Marsh

Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of practice. While working as a TV reporter, I was tasked to cover a few short stories (VO’s and VOSOT’s for those in the industry) and one long-form story (or reporting package) every single day on the job. That means, in just my short four-and-a-half years on the air, I created more than 1,170 long-form news stories alone. And that’s a short-lived journalism career compared to some of the long-timers!

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Posted in Storytelling, Journalistic Content

Blogging is About Showcasing Your Thought Leadership

Posted on Jul 20, 2017 3:47:06 PM by Kathy Heil

This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it's all said and done, people buy from people.

So why then, do you not leverage the incredibly smart visionaries on your team and create content for your company blog that showcases their thought leadership? This is one of the easiest ways to elevate the quality and frequency of your content strategy and you just might find that it helps your sales team shorten the sales cycle.

See, when your prospects are searching for answers to their questions, who better for them to have access to than experts within your own company? Your digital marketing strategy is begging for the human connection to make your content stand out from all the marketing "noise." People connect with people.

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Posted in Blogging