For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And yet, today, “getting your name out there” requires a multi-channel approach that includes leveraging traditional media as well as digital media. Furthermore, with the technology available, if you’re focusing only on trying to “get noticed,” you’re falling short of the full potential you have to drive meaningful leads to your business. After all, isn't that why we market our organizations? To drive new business? If you're saying "yes!" read on.Read More
We live in a data-driven world. Most marketers today could tell you what website pages get the most views, how much time the average visitor spends on their site, or even what their biggest referral source is for traffic. But how many marketers can tell you that the advertising campaign from Q1 drove 15% more customers than last year. (I'll give you a hint: not very many).
With access to tons of analytics and data points, companies still struggle to close the loop between marketing efforts and real sales, but closed-loop marketing is absolutely essential to the success of your business.Read More
Most marketers struggle to increase traffic and organic leads, and there are a lot of ways to get from "point A to point B." Paid ads and traditional marketing can seem like the best quick fix, but they rarely equate to an investment in long-term results. So if you are looking to increase traffic and organic leads without a monster budget, opt for leveraging inbound marketing to get the job done.
Your homepage is one of the most important parts of your website – just as a retailer's window display should draw shoppers in, you want to make sure that your homepage contains content that converts. Where a landing page focuses on a very particular audience for a very particular purpose, a homepage needs to appeal to visitors in all stages of the funnel (and, depending on your product or service, multiple personas as well). This, as I'm guessing you know, takes strategy and effort.Read More
Posted in lead generation
Producing a video as part of your company’s video marketing strategy or upcoming event requires a lot of planning, patience and confidence. You have a set budget, a leadership team ready to nitpick at every single detail, and a looming deadline. That’s where we come in.
Though each video we produce requires it’s own creative approach and shooting techniques, we have a tried and true process to help you get the most out of your video production timeline.
Breaking it down by the three main stages of video production, here’s a look at how to keep the timeline moving smoothly from start to finish.Read More
Posted in Video Production
So you’re struggling with how you could use video for your organization, eh? Well, we’re here to help.
Here are 30 ways to use video for your organization.
- About Us - Pretty common and becoming a staple for websites.
- Employee Bios - A great way to virtually “meet” your team.
- Customer Testimonials - Let your customers sing your praises so you don’t have to. Check out this one.
- Product Demonstration - Ever need to show someone how your stuff works? Here’s a simple example.
- New Product Release - Have new gear to show off? Video can help.
Marketers (and humans) are always looking for the silver bullet solution that solves all of their problems. Weight loss, vacuum cleaners, or software… we all want a 5-second fix to our problems. Here at StoryTeller, we are firm believers in the power of HubSpot and the inbound marketing process. We have seen it work time and time again for companies. In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot and found that companies see 4 times more visitors per month, 3 times more leads per month, and a 72% increase in sales revenue over companies that were not using HubSpot — pretty compelling stats!Read More
In case you haven't noticed, the internet is huge. Literally everybody is online, and just about everybody watches video. That's why video marketing is so attractive. But with so much traffic, and so much competition, posting your video online is just the start of the process. If you want your video to get found — and actually seen — you'll need a serious strategy.Read More
Posted in Video SEO