5 Video Production Trends Worth Watching

Posted on Jul 28, 2016 1:35:49 PM by Ed Heil

Like all things digital these days, trying to stay ahead of video production trends is difficult to do! At the core of what we believe at StoryTeller is that remarkable storytelling is remarkable storytelling, regardless of the medium. Certain products and services enhance the story (or distract the viewer!) although, as I’ve maintained, if you know what you’re doing with a camera you can shoot a wonderful story with an iPhone. All that said, here are a few evolving video production trends that we’re paying close attention to:

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Posted in Video Production

6 Ways to Make Enviable Employee Training Videos

Posted on Jul 26, 2016 5:54:39 PM by Brittany Laeger

Employee training videos can be a great way to make a lasting impression with your new hires, but those first impressions can just as easily turn into a bad experience. With the right kind of videos you can fuel motivation, inspire action, and reduce costly mistakes within your company.

Here are 6 ways to create truly enviable employee training videos for your company:

1. Make it Digestible

One of the common mistakes companies make when producing video is that they try to accomplish every goal with just one video. It's important that you make the content digestible. There is no perfect length, it will take you longer to teach someone how your company sales process than how to prepare a single product. The key is to break it down in a way that helps viewers remember key information.

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Your videos could be spread out through the course of a two-week training process or cut into 3-minute sections and then followed up by an in-person activity. Whatever you do, don't give your employees long-form videos and expect them to remember every detail of everything they have just watched.

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Posted in Training Video

31 Creative Ideas to Quickly Grow Your Video Library

Posted on Jul 22, 2016 5:22:13 PM by Brittany Laeger

It's no secret — 2016 is, without a doubt, the year of video. Did you know that we are watching over a 100 million hours of video every day on Facebook alone? Studies show that an astounding 78% of us watch videos online every week and 55% watch videos every day. So, creating videos is no longer an option, it's now an essential way to connect with your audience.

It's a common misconception that video needs to be long, tedious, and expensive. If you are looking for ways to grow your online video library quickly, here is a great list for varying budgets, verticals, and complexity to get you started:

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Posted in Video

How to Find the Right Content Marketing Agency for YOUR Company

Posted on Jul 21, 2016 9:49:15 AM by Kathy Heil

According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an outside marketing agency are looking for an all-in-one solution for all of their digital marketing needs, rather than a "best in breed" partnership. Which means that there is the expectation that everything from website design, content development, video production, social media, search marketing, SEO, email marketing, graphic design, branding... you get the idea, are all supposed to be "areas of expertise" under one roof! Why the lofty expectations today? Certainly a departure from the traditional marketing agency selection process from days past. I ask, "is it realistic in today's ever-changing marketing climate to think that one agency can do it all?" That's for you to decide.

I encourage you, however, to think about this — it's been said that content is the glue that binds an audience to an outcome and is the central hub of any successful digital marketing strategy. So, if creating great content is this important, why wouldn't you seek a specialist rather than a digital generalist — a content-centered agency rather than a "digital" agency?

Just to clarify, content can be as simple as a social media post, or as complex as a branded video. It can have 500 words (like an average blog article) or as few as 140 characters. The goal of content marketing is to attract prospects and turn them into customers and brand advocates. Regardless of the number of words or characters, every piece of content needs to build trust with the audience, and offer value. Where to begin to find an agency? Here are some tips for selecting the right content marketing agency for YOUR company.

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Posted in content marketing, inbound marketing agency

Common Marketing Questions: Do People Read Blogs?

Posted on Jul 18, 2016 1:01:57 PM by Gregg Litman

Did you ever notice how many times we use words that don't really mean what we're saying? Out-of-date sayings like dial a phone number, when phones don't have dials anymore. Tape a TV show, when you're really recording a file on a DVR. Or roll up a car window, when you're just pushing a power button to move it up or down. 

The evolution of language is funny, but it can also be misleading. Take, for example, business blogs. They are the driving force of inbound marketing, a key way to create content that gets discovered online by prospective customers. But their name (and history) is misleading, and leads to the common marketing question — do people read blogs?

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Blogs, in case you forgot, started as web logs, those highly personal web journals that were often written by teens and twentysomethings, often in their parents' basements. Along the way, marketers started using the same platforms (and name) for stories about their businesses and organizations. We could have called business blogs "customized web articles to answer searched questions," or "well-targeted articles to help get your business found on the internet," but we didn't (for obvious reasons), and now there's all kinds of confusion about their purpose and value.

Maybe that's why even seasoned marketers have been known to wonder whether people really reads blogs. Fortunately, though, the data says they do.

For starters, let's look at the statistics from WordPress, the most popular blogging platform (which is actually two sites, WordPress.org and WordPress.com).

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Posted in Blogging

11 Stellar Video Promotion Ideas to Attract New Visitors

Posted on Jul 15, 2016 8:00:00 AM by Kelly Adams

If you haven't heard yet, video marketing is set to take over the world. Cisco predicts that by 2019, 80% of all Internet traffic will be streaming videos. It's no surprise, then, that digital marketers are working hard to include video marketing in their overall content strategy. Nobody wants to be left behind, but for a lot of marketers, video is a brand new challenge. 

There are so many things you can do when it comes to video – I've gathered eleven video promotion ideas and tips to get you started.

1. Tell customer success stories.

There's nothing quite like social proof to instill confidence in a first-time buyer. Nobody wants to be the only fool who falls for the scam, and hearing from happy customers is a great way to calm those fears. Instead of adding reviews from Facebook or Google to your website, let your prospects hear a client or customer speak passionately about your product – I guarantee you'll notice an uptick in engagement.

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Posted in video marketing

4 Undeniable Benefits of Webinars for Lead Generation

Posted on Jul 13, 2016 8:30:00 AM by Brittany Laeger

Businesses are always looking for ways to generate new leads for the sales team. There are a lot of different methods to bring fresh leads. Buying lists will get you a bunch of new emails, but they are often cold and unqualified. Blog marketing is a great long-term strategy, but it takes time. And hosting events is great for building rapport with potential clients but it can be expensive and time-consuming.

Webinars offer many of the positives of other lead generation techniques while forgoing some of the setbacks. If you are looking to get start generating leads today, here are 4 undeniable benefits of webinars for businesses:

1. Build Trust and Rapport with Your Potential Customers

By creating helpful, relevant webinar topics that resonate with the pain points, stumbling blocks, and common mistakes of your potential customers, you start to build rapport. Offering this advice in a free, easy-to-access format builds trust in your industry and helps people see that you care about more than just finding the next sale.

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Posted in lead generation, Webinars

6 Practical Training Video Production Tips for Your Company

Posted on Jul 11, 2016 7:30:00 AM by Ed Heil

By now you’ve probably watched a video or two on how to do something (anything!) on YouTube. Whether it’s how to start a vegetable garden, how to replace the bulb in the tail light of your car, or how to grill fish, you can find these “how-to” videos all over the web — some good and some bad. And yet they are all illustrations of how to produce training videos. Think of it, all these short videos are short training clips that are designed to help us learn how to do things we don’t know how to do. So, what have we learned about training video production through these clips?

Let’s start with places that producers usually come up short:

1. Understanding the audience

In reviewing specs for a training video recently, I read the description for the target audience and it said the material must be suitable for a person with a 7th-grade education. This helped to frame up a number of attributes of the video, including the duration, the language that should be used, images that would be most impactful, and the level of detail. So often producers have no idea who their target persona is and they will make their first mistake by not considering who will watch the training video.

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Posted in Training Video