"Don't use guys in ties." That's a newsroom saying from my TV days that still resonates whenever I see a company video with an executive as the main character.
"Guys in ties" is newsroom-speak for the kinds of stories that focus on officials — male or female — rather than real people. Need some examples? Interviewing the fire chief instead of the firefighter who saved three kids or the father whose home just burned down. Interviewing a police officer or the police spokesperson about a neighborhood crime alert instead of the scared homeowners. And the most classic "guys in ties" stories feature elected officials — mayors, governors, legislators — talking about laws, taxes, or policies, rather than the real people who are most affected by those policies.Read More