Driving Measurable Results from Your PR Strategies

Posted on Apr 27, 2016 11:31:26 AM by Ed Heil

For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And yet, today, “getting your name out there” requires a multi-channel approach that includes leveraging traditional media as well as digital media. Furthermore, with the technology available, if you’re focusing only on trying to “get noticed,” you’re falling short of the full potential you have to drive meaningful leads to your business. After all, isn't that why we market our organizations? To drive new business? If you're saying "yes!" read on.

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Posted in PR, Inbound Marketing

Why Closed-Loop Marketing is Essential to Your Success

Posted on Apr 26, 2016 3:44:19 PM by Brittany Laeger

We live in a data-driven world. Most marketers today could tell you what website pages get the most views, how much time the average visitor spends on their site, or even what their biggest referral source is for traffic.  But how many marketers can tell you that the advertising campaign from Q1 drove 15% more customers than last year. (I'll give you a hint: not very many).

With access to tons of analytics and data points, companies still struggle to close the loop between marketing efforts and real sales, but closed-loop marketing is absolutely essential to the success of your business.

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Posted in Google Analytics, Reporting

5 Ways to Increase Traffic and Organic Leads

Posted on Apr 23, 2016 7:00:00 AM by Kathy Heil

Most marketers struggle to increase traffic and organic leads, and there are a lot of ways to get from "point A to point B." Paid ads and traditional marketing can seem like the best quick fix, but they rarely equate to an investment in long-term results. So if you are looking to increase traffic and organic leads without a monster budget, opt for leveraging inbound marketing to get the job done.

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Posted in lead conversion, marketing automation, Inbound Marketing

12 Rules for Stellar Homepage Content That Converts

Posted on Apr 20, 2016 3:30:08 PM by Kelly Adams

Your homepage is one of the most important parts of your website – just as a retailer's window display should draw shoppers in, you want to make sure that your homepage contains content that converts. Where a landing page focuses on a very particular audience for a very particular purpose, a homepage needs to appeal to visitors in all stages of the funnel (and, depending on your product or service, multiple personas as well). This, as I'm guessing you know, takes strategy and effort. 

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Posted in lead generation

How to Get the Most Out of Your Video Production Timeline

Posted on Apr 18, 2016 1:29:20 PM by Kari Jo Faulhaber

Producing a video as part of your company’s video marketing strategy or upcoming event requires a lot of planning, patience and confidence. You have a set budget, a leadership team ready to nitpick at every single detail, and a looming deadline. That’s where we come in.

Though each video we produce requires it’s own creative approach and shooting techniques, we have a tried and true process to help you get the most out of your video production timeline.

Breaking it down by the three main stages of video production, here’s a look at how to keep the timeline moving smoothly from start to finish.

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Posted in Video Production

30 Ways to Use Video for Your Organization

Posted on Apr 15, 2016 2:57:08 PM by Ed Heil

So you’re struggling with how you could use video for your organization, eh? Well, we’re here to help.

Here are 30 ways to use video for your organization.

  1. About Us - Pretty common and becoming a staple for websites.
  2. Employee Bios - A great way to virtually “meet” your team.
  3. Customer Testimonials - Let your customers sing your praises so you don’t have to. Check out this one.
  4. Product Demonstration - Ever need to show someone how your stuff works? Here’s a simple example.
  5. New Product Release - Have new gear to show off? Video can help.
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Posted in YouTube, Video Production, Video, Wistia

14 Costly Mistakes Businesses Make When Implementing HubSpot

Posted on Apr 11, 2016 2:06:39 PM by Brittany Laeger

Marketers (and humans) are always looking for the silver bullet solution that solves all of their problems. Weight loss, vacuum cleaners, or software… we all want a 5-second fix to our problems. Here at StoryTeller, we are firm believers in the power of HubSpot and the inbound marketing process. We have seen it work time and time again for companies. In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot and found that companies see 4 times more visitors per month, 3 times more leads per month, and a 72% increase in sales revenue over companies that were not using HubSpot — pretty compelling stats!

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Posted in content marketing, Hubspot, Inbound Marketing

Organic Video Promotion: How to Ensure Your Video Gets Found

Posted on Apr 6, 2016 5:39:58 PM by Gregg Litman

In case you haven't noticed, the internet is huge. Literally everybody is online, and just about everybody watches video. That's why video marketing is so attractive. But with so much traffic, and so much competition, posting your video online is just the start of the process. If you want your video to get found — and actually seen — you'll need a serious strategy.

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Posted in Video SEO