Understanding the Building Blocks for an Inbound Marketing Pricing Retainer

Posted on Oct 21, 2016 12:02:15 PM by Kathy Heil

Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you want more traffic to your website and you're focused on converting more leads to customers. Yet, how do you accomplish this? How do you begin to take a complete stranger who has no idea your company exists, and turn them into a qualified lead and ultimately a delighted customer? By having a search optimized and responsive website for starters, coupled with a well thought out and strategic inbound marketing plan.

Inbound marketing, if you're not familiar with the term, means transforming how you do business. It's a shift in marketing all about being helpful and human and matching the way you market your products and services to the way your customers are buying.

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Posted in Inbound Marketing, marketing tool

Considerations and Trends: Crafting an Annual Marketing Plan for 2017

Posted on Oct 20, 2016 5:00:00 AM by Brittany Laeger

And just like that, the end of 2016 is in sight. As we enter the fourth quarter, it's time to take a step back; celebrate the successes and analyze the failures. As you begin to think and plan for 2017, it's important to take a look at the major upcoming marketing trends, assess their role in your organization and weigh their importance in your long-term strategy. Creating an annual marketing plan that encompasses trends can help you move away from a reactive marketing strategy and get ahead of your competitors and delight your customers. Here are the top considerations that we are seeing rising up:

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Posted in marketing strategies

Corporate Video Services: Understanding Your Production Options

Posted on Oct 13, 2016 3:20:27 PM by Gregg Litman

If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound 2016 Report, 48% of marketers are planning to use YouTube and 39% looking to add Facebook video this year. That shouldn't surprise you, since it seems like video is on everybody's wish list. But what kind of video? There are so many options for corporate video services, so here are some of your production options. 

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Posted in Video Production

5 Ways to Tell Your Story So People Actually Care

Posted on Oct 7, 2016 9:26:33 AM by Ed Heil

One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to tell people who they are and why they’re important and yet they stumble when trying to explain this in a way that’s interesting or engaging. In essence, they have no idea how to tell their story — they are not interesting, so people are not interested. So, what’s the secret? How do you tell your story so people actually care? Here are 5 ways to start telling stories that people actually care about:

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Posted in storytelling

Video Marketing: What Does a Video Producer Do?

Posted on Oct 4, 2016 5:00:00 AM by Kari Jo Faulhaber

In many households, there’s usually a leader that takes charge to get things done. They’re the ones that plan the meals, do the laundry, drive the kids around, coordinate activities, and make sure everyone in the family feels loved every day. Well, consider a video producer “the household leader” of one big video family.

A video producer coordinates and manages all aspects of a video production process from start to finish. In a nutshell, a producer may help with creative direction, setting a budget, writing scripts, organizing logistics, deadlines, and communicating with the client each step of the way. But, like the leader of the household, there’s so much more that is done under the surface in order to accomplish a project.

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Posted in Video Production

61 Inbound Marketing Tools to Boost Website Performance

Posted on Sep 30, 2016 6:45:00 AM by Brittany Laeger

The inbound marketing methodology, at its core, is actually pretty simple and easy to understand. It consists of 5 main components: Attract visitors with content, socialize your materials to connect with more of your audience, convert viewers with compelling offers, close your leads to customers, and finally, analyze your results to understand your results. But understanding the core of the inbound methodology is only the first step. The second piece of the puzzle is understanding the tools you need to make it come to life. Having the right tools to help you along in the process can not only make your job a lot easier, but it can also help you connect all the pieces together in a way that makes it all much more streamlined. Here are our recommendations for 61 inbound marketing tools to help you get started.

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Posted in Inbound Marketing

Virtual College Tour: Use Video to Increase Enrollment for Your School

Posted on Sep 28, 2016 4:24:44 PM by Gregg Litman

It's pretty easy to treat video like a silver bullet that can help just about any marketing problem. Heck, I write plenty of blogs that sound like that, but if I had to single out one sector that's tailor-made for video, it's higher education. Why? Because the things video does best — take people somewhere, introduce them to someone, and teach them something — are the exact same things students are looking for when they pick a school. That's why they schedule college tours, and why video offers so much opportunity. Think of your video as a virtual college tour that can give students a sneak peek at the campus, introduce them to other students, and give them a feel for the faculty, and you'll have a new way to increase enrollment at your college or university.

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Posted in Higher Education

The Heart of StoryTeller: Our Common Set of Values and Beliefs

Posted on Sep 27, 2016 12:41:11 PM by Ed Heil

Company values. Gag, right?  You know how these go:  Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often company values are like manners, it’s important that you have them even though some have none. Yet we all want to work for, and partner with, an organization that stands for something meaningful. Our values used to be just like those and it’s not to say we don’t value those traits in people, in fact, if you don’t possess those values we're probably not the right team or partner for you. So, we call those values our “permission to play” values, which is to say, those values get you in the game. Our core values are what we’ve built our company upon and they are the foundation of how we hire, fire, review and reward our team. These were created by taking the best attributes of our already amazing team, and if you can emphatically check off each of these values, we should talk! Here they are:

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Posted in culture code