Yes, Social Media Really Can Drive New Leads!
Four years ago, when attending the annual MIMA (Minneapolis Interactive Marketing Association) conference, I was sitting in the audience listening to a panel of highly regarded Minneapolis-based corporate marketing executives talk about the "ROI of Social Media." I hadn't been at StoryTeller long, and like many in the room wondered how social media could drive leads and sales and if you could actually measure the ROI, based on the time it takes to cultivate communities like Facebook and Twitter. I was hoping I would walk away having this ROI thing all figured out!
One corporate giant disclosed that they really couldn't measure the ROI but they were adament that the "ROE" (return on engagement) was equally important and something that could be measured effectively. Others concurred and the consensus among the group was that even if you couldn't provide a true ROI on your social media investment it was something that was important for all brands to jump into if they hadn't already.Read More