One of the best ways to bring your website to life is with an "About Us" video. With one click, clients and customers can learn all about your company - your products, your people, your mission, and your culture. They're basically visiting your offices and your employees without leaving the comfort of their computers. If it's done well, your corporate video production will leave a lasting impression. But if it's done poorly, that lasts as well. So, here are three essential factors to make sure your corporate video production gets the kind of reaction you're looking for.