Like any industry that's tied to technology, it's no surprise that digital marketing is constantly changing. In fact, with new social networks constantly emerging and Google's algorithms constantly evolving, the shelf life for best practices can be measured in months, not years. That's why it's so important to attend (or at least monitor from afar) a number of national digital marketing conferences. These aren't just industry get-togethers, these are the places that new tools are unveiled and new strategies shared. So, with 2017 fast approaching, here is a list of top digital marketing conferences to consider when you start putting together your travel budget.
B2B Content2Conversion Conference
Feb. 20-22 | Scottsdale
With customized learning paths for content strategy, marketing ops, demand gen, and product marketing professionals, the B2B Content2Conversion Conference covers all key areas of the marketing conversion funnel. The first conference of the year, it's also "conveniently" located in Scottsdale in February. Event Details
SXSW Interactive Festival
March 10-14 | Austin
The South by Southwest Music Festival started in 1987 and added "Multimedia" in 1994. "Interactive" became the term three years later, and now, SXSW Interactive is a stand-alone event that features emerging creative technology workshops by day and so many parties at night. It has a trade show, speaker series, parties, and a startup accelerator with dedicated meet-ups, sessions, and workshops for those just getting their brands off the ground. Event DetailsRead More