Blog marketing is a great tool for your website and your company. It helps with search engine ranking, and you can use it for everything from discussing industry trends to answering frequently asked questions about your products. It can also seem like a waste of time, especially if your blog isn't reaching as many people as you'd like. Fortunately, there are some easy ways to fix that problem.Read More
You heard that if you have a blog on your website that it will drive traffic. You know that a blog is a great opportunity to share "thought leadership" and teach someone something they might not know. Or maybe you started a blog because you heard every other business in your industry has one and you don't want to be left behind?
Whatever your reason for jumping into the content marketing arena, you have taken the first step in establishing a digital marketing strategy for your business. However, if you are not seeing the results that you are looking for, we're here to help. Don't be discouraged! There may be a good explanation and some easy fixes to make sure your blog accomplishes your goals. Check out our blog marketing do's and don'ts, and we'll have your blog performing better in no time!Read More
If you spend much time talking about marketing, you'll notice that social media gets most of the attention, most of the publicity, and most of the notoriety. But the truth is, email marketing is still an extremely effective marketing tool! Time after time studies (from Custora and Adweek and McKinsey & Company) show that not only does email marketing work – it may even be more effective than social media.Read More
We live in a world where we're constantly bombarded by messages and advertisements telling us the new thing that we NEED to have in our lives – cars, insurance, beer – even deodorants are being sold to us every single day. As consumers, we're exposed to nearly 3,000 advertisements each day, and it's forced us to become smarter. We install ad-blockers, use DVRs, and skip YouTube ads all in an attempt to get to the real content that we originally wanted. These ads are seen as interruptions, inconveniences and nuisances.Read More
As humans, we’re all storytellers, just look back to cavemen who told stories on stone walls. Marketing videos are the modern way of telling visual stories, and yes, you probably have a lot of stories to tell. So how do you know how to find the best stories for your marketing video?Read More
Posted in Video Production
I spend a good chunk of my days rubbing shoulders with some of the brightest inbound marketing minds in the Twin Cities area, as well as researching and writing about the latest data and best practices in the inbound marketing world. I'm fortunate enough to be a part of a company that was an early adopter of HubSpot – a marketing company/software that has led the way in the inbound marketing movement. And while my time at StoryTeller as a young professional leaves me far from industry expert status, I've picked up on a few things along the way that I figured I'd share.
What I've learned (and frankly, what I'm still learning) is to put yourself in the shoes of the reader, viewer or user when producing online content. Heck, put yourself in the clothes, the house, the car, the job, the chair and the situation of your reader, viewer or user. It's human nature to want to use the biggest words you know, written in the way you understand, in such a fashion that most accurately expresses who you are.
But none of that matters. You aren't the audience. You aren't the decision-maker. You aren't the buyer. Sometimes it takes literally closing your computer, walking around, closing your eyes, and pretending you are the person you're writing for in order to produce something that resonates with your target. You can never put enough effort into empathizing with your audience.Read More
Posted in Inbound Marketing
Best practices for when to send marketing emails are not unlike the latest health and diet research. One day carbs are good, the next day they're bad. Dairy is important – until we find out it's not. The latest advice for email send times keeps changing because the behaviors of email users keeps changing. So before you start believing you should NEVER SEND A MARKETING EMAIL ON MONDAYS, or ALWAYS SEND IT AFTER BUSINESS HOURS, follow along as we take you through a data-driven approach of the latest email marketing tips.Read More
Posted in Inbound Marketing
It's official: social scrapbooking site Pinterest is now offering users the ability to purchase items directly on the site. The five-year-old site has had roots in ecommerce from its conception – always allowing its "Pinners" to find photos of products and navigate to that products' retail website in order to buy.Read More
Posted in Social Media