I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas.
Now before I tell you what the one thing is, let’s just make sure we are all on the same page.
Buyer personas are meant to be fictional representations or cross-sections of your ideal potential buyers — a tool to identify and visualize your target audience.
When done correctly, they can help you better understand what drives a customer purchase, how to communicate with them in the consideration process, and what barriers they might have along the way.Read More