Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video.Read More
You teeter on a fine line when asking your visitors for too much information in a form or when disrupting them from their goal when visiting your website. The goal is for every visitor to have an enjoyable experience on your page, but you also want to gather information about that visitor that will ultimately convert him or her into a customer. So how do you find the balance?
Fortunately, HubSpot has come up with a solution. This past year, the new lead flow tool was announced at their Inbound Conference. It is the HubSpot take on a pop-up box and is designed to increase the number of leads generated from simple offers while also offering visitors a seamless browsing experience. HubSpot tested the lead flow tool in a study and found that there was 7 times higher conversion rates for content offers when presented through a lead flow.Read More
Posted in Lead Conversion
Did you ever notice the similarities between video marketing and exercising? I mean, every year people make their plans and resolutions — like all these articles calling 2017 "the year of video" — yet the follow-through usually falls short. After all, most gyms go from overcrowded to normal during the first few weeks of the year, and after years and years of those "this is the year of video" stories, most websites still don't have any video (or any useful, current video). The reasons, though, are different.Read More
Posted in Online Video
Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take the risk OR they can scare people away. There are a few simple and powerful principles you can use to ensure that your landing pages communicate benefit, prove your worth, and mitigate risks your visitors feel.Read More
In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and had tons of potential. In our enthusiasm, we almost missed something that would have shortened the lifespan of one piece by at least a year and severely limited how we could use it as part of our overall content strategy.
What was that big problem? It didn’t appear big on paper. In fact, it was only four numbers: the year, 2017.Read More
When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place your attention first. It's important to start by identifying the best ways to drive new traffic to your website — two effective approaches are paid ads (pay-per-click, PPC) and organic search results. At first glance, these tactics seem to have competing strategies. But there can be key benefits to utilizing paid campaigns to complement your organic content strategy.
On one hand, organic results carry more authority because ranking happens through the creation of valuable content. It isn’t difficult to see that organic results are more likely to be clicked on due to the relevance of the top organic results in relationship to the search term entered. To achieve success with an organic content strategy, you must consistently offer targeted content that is tailored to the common questions, objections, motivations, and challenges of your prospects.Read More
Here’s how it goes: you are scrolling through the feed of your favorite social media network and you see a brilliant, compelling headline. It offers clear, relevant information and seems like it will offer a solution to a problem you’ve been facing. (Win!) So you click on the link, ready to start kicking ass with all the new tips you are about to learn. You are so pumped, it loads and you read the first sentence or two. And then you see this:Read More
Posted in HubSpot Help
Captivating visitors should be the top priority of your website. With viewer attention spans dwindling and online competition rising, it has become more and more important to drive an audience to your website — and once there, keep them engaged and navigating through the customer funnel.
Luckily, there are a variety of things to do to engage with these individuals. You could add CTAs on the bottom of your blogs, or include lead flows throughout your website to push visitors forward to next steps. But I wanted to simplify the process as much as possible. So here are 3 straightforward and easy ways to keep your visitors engaged while on your website.
Posted in website to generate leads