Why Longer Videos Connect With Viewers
How long should your video be? It was the big question when I worked in TV, and it’s still the big question now that I work at StoryTeller Media + Communications.
And my answer is still the same: It should be as long as your content will support – to tell your story and achieve your goals. Not a second longer, but not a second shorter, either.
It May Sound Simple, But It’s The Truth
If your video is a kid falling off a zip-line, a 6-second Vine is fine. If you’re discussing a complicated issue – like whether schools are killing creativity – it should be MUCH longer. Which is why Ken Robinson’s 20-minute TEDTalk has been seen by millions of people. TEDTalks are so successful, because they are interesting.Read More