StoryTeller's On The Move [video]

Posted on Feb 4, 2016 1:22:17 PM by Gregg Litman

After more than seven years in Bloomington, the StoryTellers packed up our computers, our Emmys, and some very fond memories — to move to our brand new offices in St. Louis Park. 

We are very excited about the new home — the big windows, the cool industrial feel — the bright, creative space that's sure to get our ideas flowing. 

We're still unpacking boxes and setting up new furniture, but we wanted to show you our Moving Day video to give you a quick glimpse!

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Posted in storyteller, Video Production

Hennepin Tech: Inside A Video Marketing Strategy That Works

Posted on Feb 4, 2016 7:00:00 AM by Kari Jo Faulhaber

It seems that everybody wants to put video on their website, but how many marketers have a fully developed video strategy? Not nearly as many as you'd think. Why the disconnect? For starters, it takes a lot of video to create a full-blown video marketing strategy, you can't just post the same video all over the place. And, it takes vision. 

That's what's so impressive about Hennepin Technical College's use of video. They use the power of video to bring potential students into their classrooms, meet the instructors, and connect with the students — without ever leaving the comfort of their computers. Since each program is different, they've had us produce 3-4 minute overview videos for a number of programs, but we also produced shorter 30-second snippets of those same videos to be used as YouTube pre-rolls, email signature videos, and teasers. 

One of our favorites is this video on Hennepin Tech's Audio Production Program, which used natural (ambient) sound to bring the viewer into the studio to showcase the talents of the musicians and students, and show how hands-on the instructors really are.

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Posted in Video Production

"How Often Should I Blog for SEO?" and Other Good Marketing Questions

Posted on Feb 3, 2016 8:02:52 PM by Brittany Laeger

I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great presentation about the power of blogging for businesses. Blogging is a great way to increase organic search traffic, educate potential customers, and inform readers about relevant offers. It seems to be a common thread, however, that marketers have a hard time understanding the hows and whys related to blogging, but many marketers have the same pain points, questions, and barriers. So here are answers to several good marketing questions that can help you better understand how to leverage your blog.

How often should I blog for SEO?

The short answer: the more the better. Every blog you publish is another piece of content that helps you connect with more potential customers. Blogging helps increase organic traffic, create shareable content, engage your audience, and keep your website fresh.

We think the baseline for blogging should be between 1-3 posts every week. However, every business is different, it's important to test and measure what works the best with your audience. B2C companies that rely on smaller, more frequent customer transactions will often see better results when blogging more frequently. Whereas B2B companies with longer sales cycles may find increased unsubscribe rates if they post too often.

Companies who blog receive 97% more links to their website.

It's very important to give your email subscribers as much control as you can. On our blog, subscribers are able to choose how often they want to receive notifications about our new blog posts. Some readers hate to miss a single post, whereas others will be much happier to see your emails if they don't come every single day.

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Posted in content strategy, Blogging, questions, Inbound Marketing

Our StoryTeller Secret: Keeping It Real

Posted on Jan 29, 2016 12:36:37 PM by Ed Heil

I’m not a fan of fake things. I prefer wood to plastic. Real food over processed foods. Fake people drive me nuts, and I’d rather read non-fiction instead of fiction. It’s just my preference. It may also have something to do with why StoryTeller produces stories about real people. Oh sure, we’ve had some departures from this approach producing a couple commercials, an Emmy Award winning music video, and even some animated graphics pieces — all of them fun and interesting projects. However, to be candid, it’s not our sweet spot. And frankly, there are some outstanding video production companies in the Twin Cities (and beyond) that are way better at that stuff than are we. On the other hand, when it comes to telling real stories about real people? Ahh, now, that’s right up our alley.

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Posted in Ed's Blog

Video Blogging Tips: What is a Video Blog? [video]

Posted on Jan 26, 2016 4:02:09 PM by Kari Jo Faulhaber

Video blogs are a quick, very effective way to get attention online. 

That’s why we shot this video blog as an example.

Video blogs are short, on-camera videos, usually around a minute long, that feature one person saying or showing something interesting. Then you add a few brief nuggets of supporting details, and end with a call-to-action, inviting the viewer to engage with you elsewhere, and you're done.  

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Posted in video blogging

Video Production Checklist: A Simple Script for Video Blogging

Posted on Jan 22, 2016 11:46:00 AM by Gregg Litman

You don't need a Hollywood production to get attention online. In fact, you don't even need a fancy camera. You just need a good idea — and a good script. Some of the most effective videos on the Internet are video blogs — short, on-camera videos, usually about a minute long, that feature one person saying or showing something interesting.

One thing you should check off your video production checklist is a script. Video blogs work a lot like business blogs, allowing you to distribute content regularly and go after different keywords with every new piece of content. But they add the power of the play button, that urge we all have to click play when we see something intresting online. The secret is how you showcase that "something," because it's really tempting to overcomplicate things. So, we're sharing the simple script that keeps our clients focused and helps them drive online traffic through video blogging.

Keep It Simple

When you think of the videos you click on Facebook, Twitter and YouTube, what do they have in common? They're often short and to the point — and you clicked them in the first place, because they seemed worth the time. That's the secret sauce that we're all trying to capture, so we recommend this simple script that showcases one main point - and not much more. 

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Posted in Video Production

Twin Cities Business: 10 Lessons from Small Business Successes

Posted on Jan 15, 2016 3:12:31 PM by Kathy Heil


Last night, Twin Cities Business hosted the Small Business Succes Stories Awards Dinner at the Hyatt Regency Minneapolis. I was gratefully invited as a guest of one of the key sponsors, Irish Titan.The event is fairly understated, with the center of attention spotlighting the 10 remarkable small businesses who received the top honors. I can tell you as a fellow small business owner, I was humbled and inspired by each and every story.

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Posted in Good Business, Twin Cities, Events

Telling Stories That Matter: Be The Match [video]

Posted on Jan 7, 2016 7:00:00 AM by Kari Jo Faulhaber

Our philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main priority in a video over fancy effects or pictures, your ending product is sure to reflect that.

"Good videos come from good stories." 

This fall, we met Jodi and Brie, two people who found each other through the nonprofit organization, Be The Match — and who, ultimately, made a lifelong connection.

 
 
 
 
 
 
 
 

In Jodi and Brie’s story, we learn about Jodi’s life journey with leukemia and Brie’s role in her life as her marrow donor. The most important element of their story is not the number of people served or facts about marrow donation, but the raw emotion shared through the interviews with Jodi, Brie, and family members. Because their story is so strong, viewers are immediately connected with the characters. It’s a perfect example of how the right story can help illustrate so much more than just capturing “pretty pictures”.

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Posted in Video blog