Carolyn Hansen

Recent Posts

Stop Creating High-Level Fluffy Content That No One is Reading

Posted on May 11, 2017 2:31:23 PM by Carolyn Hansen

It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is too high level, too fluffy, and just rehashes other messages already on the internet.

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Posted in Blogging, Journalistic Content

5 Steps to Sourcing Content that Makes Your Posts Better

Posted on Apr 5, 2017 2:14:29 PM by Carolyn Hansen

All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark conversations around our clients’ businesses. When we produce blog posts, we build on others’ successes and – ideally – we credit them with their brilliance, invite them to the discussion, and benefit when they share our thoughts, too.

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Posted in Content Marketing

Creating a Content Strategy That Will stand the Test of Time

Posted on Mar 14, 2017 3:29:32 PM by Carolyn Hansen

In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and had tons of potential. In our enthusiasm, we almost missed something that would have shortened the lifespan of one piece by at least a year and severely limited how we could use it as part of our overall content strategy.

What was that big problem? It didn’t appear big on paper. In fact, it was only four numbers: the year, 2017.

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Posted in content strategy, Content Marketing

How to Create an Effective Content Calendar for Your Team

Posted on Feb 17, 2017 5:44:45 PM by Carolyn Hansen

Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them weeks later when blog posts get deprioritized and eventually forgotten altogether. Other businesses inundate users with tons of content on random things submitted from throughout the organization. Anytime the boss has a good idea, it immediately goes on the blog. And nobody reads it or cares.

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Posted in Content Marketing