Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with a simple horizontal flip of a smartphone and the press of a button. The thing is, that’s all these videos are – amateur. Just because you have a camera that records HD video doesn’t mean you’re a professional videographer. There’s a lot of skill and strategy that goes well beyond the equipment, so if quality is what you want in your company videos, you shouldn’t waste your time on internal video production.Read More
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication, which highlights young local leaders who’ve made an impressive name for themselves, and rather quickly.Read More
Posted in Journalistic Content
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are that video – the one that made you drop everything you were doing and indulge in distraction – was one you stumbled upon during a habitual newsfeed swipe through one of your many social media apps. You probably swiped past dozens of videos before landing on the one that stole your attention. So why did you stop there?
Posted in Video Production