Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, even drone footage is something we all can now explore, should just anyone make a video for your business?Read More
Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of practice. While working as a TV reporter, I was tasked to cover a few short stories (VO’s and VOSOT’s for those in the industry) and one long-form story (or reporting package) every single day on the job. That means, in just my short four-and-a-half years on the air, I created more than 1,170 long-form news stories alone. And that’s a short-lived journalism career compared to some of the long-timers!Read More
Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves — more traffic.
Every time you write a blog post, you’re creating a new path for a reader to stumble upon your site. This is the (highly simplified) principle behind a blog’s ability to generate organic traffic. But stumbling on your blog is half the battle. You also want readers to click in, and even more importantly, make it to the bottom of the page. You want them to read and engage. Which is why it’s crucial to find the right content mix for your blog that’s both informative and interesting.Read More
Posted in Blogging
Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with a simple horizontal flip of a smartphone and the press of a button. The thing is, that’s all these videos are – amateur. Just because you have a camera that records HD video doesn’t mean you’re a professional videographer. There’s a lot of skill and strategy that goes well beyond the equipment, so if quality is what you want in your company videos, you shouldn’t waste your time on internal video production.Read More
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication, which highlights young local leaders who’ve made an impressive name for themselves, and rather quickly.Read More
Posted in Journalistic Content
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are that video – the one that made you drop everything you were doing and indulge in distraction – was one you stumbled upon during a habitual newsfeed swipe through one of your many social media apps. You probably swiped past dozens of videos before landing on the one that stole your attention. So why did you stop there?
Posted in Video Production