Top Social Networking Sites: Google No Longer Forces Google+ On New Users

Posted on Aug 28, 2015 9:30:00 AM by Brian Overson

The Big Picture

Remember when you created your Google+ account? We don't either!

That's because the majority of us were forced into creating a Google+ account the last several years in order to access Google's other services. 

But we've got good news...

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Posted in Inbound Marketing

Website Hospitality: Hotel Marketing Ideas to Welcome Potential Leads

Posted on Aug 27, 2015 10:17:00 AM by Brian Overson

So you're planning your next vacation. What's the first thing you do? If you said "Start Googling" you're not alone. 

Yes, most of us know that the Internet is where vacation dreams come true – or, at least where people learn more about the places they'll stay on vacation. But how exactly does the modern-day hospitality marketer cater to visitors of their website in a way that converts people from stranger to interested prospect? Follow these 4 hotel marketing ideas to start generating leads through your website today. 

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Posted in Our Blog, Inbound Marketing

"What Does Marketing Do?": 4 Ways to Justify the Value of Your Team

Posted on Aug 25, 2015 9:28:00 AM by Brian Overson

For marketers, our job can be a thankless one. When budgets get tight, it seems we're always the first department to be vetted. Because of this, marketers are on a constant quest to prove ROI. So, to serve as a reminder of the value of marketing, here's what you can say the next time someone asks (or implies) the question "What does marketing do?."

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Posted in Our Blog, Inbound Marketing

4 Ideas for Your 2016 Hospital Marketing Plan

Posted on Aug 20, 2015 10:14:29 AM by Brian Overson

More people than ever before are looking to the Internet for answers to their health-related questions. In fact, according to Pew Research Center, 72% of Internet users say they looked online for health information within the past year. This opens up a huge opportunity for digital marketers in the health care industry. If your organizaton can provide the right online content to the right people at the right time, the payoff can be huge. Here are a handful of things to keep in mind as you lay out your hospital marketing plan for 2016.

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Posted in Our Blog, Inbound Marketing

Best Promotion Ideas: Three Wildly Successful Campaigns We Love

Posted on Aug 18, 2015 9:05:45 AM by Kelly Adams

Let's face it – you can learn about different marketing strategies day and night, but unless you can put those ideas to work, you're not going to get anywhere. It's one thing to read about "telling a story" or "creating remarkable content," but what does that look like when it's put into practice?

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Posted in Our Blog, Inbound Marketing

9 Lead Generation Activities to Jumpstart Your Website Today

Posted on Aug 13, 2015 5:11:00 PM by Brian Overson

For digital marketers, lead generation is the ultimate goal. But as you know, it's easy to get caught up in producing more content, reaching new audiences, keeping up with Google algorithm changes and, well, other stuff! So let's get back to the basics and discuss the 9 lead generation activities that no marketer should leave home without.

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Posted in Our Blog, Inbound Marketing

10 Content Marketing Tactics to Start Using in Your Campaign Today

Posted on Aug 11, 2015 3:17:28 PM by Brian Overson

Creating an effective content strategy depends on a great number of things – all of which must be done really well. For today's marketers, it's easy for one or more of your content marketing tactics to float away in the whirlwind of daily tasks and responsibilities. So to help you keep your eye on the ball, here's a list of content marketing tactics that should not be forgotten.

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Posted in Inbound Marketing

The Ultimate List of 25 Free Stock Image Websites

Posted on Aug 10, 2015 11:45:00 AM by Brian Overson

You’ve written the perfect blog article. It’s optimized perfectly You are going to tweet it every 9 seconds because the world should know that if you’ve done nothing else in this world, you have written the perfect post. You top it off by adding a grainy Google image photo that’s a little small and illegal to use due to copywright infringement.

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Posted in Our Blog, Inbound Marketing