Modern Marketing Event: 12 Things You Should Focus on Today

Posted on May 26, 2016 2:59:24 PM by Kevin Page

We had a great event this week at the Day Block Event Center, full of great insights and key takeaways for marketers. The event was called “Online Brand Presence: Meet Your Customers’ Modern Marketing Expectations,” featuring a panel of industry experts from StoryTeller Media + Communication (Inbound Marketing and Video Agency), Irish Titan (Web Development Firm), HubSpot (Marketing Automation Software), and Wistia (Video Analytics Platform).

Overall, the event was a huge success — with over 70 business owners, marketers, and salespeople in attendance. The panelists answered questions and held discussions on topics such as the creation and promotion of content (written and video), lead conversion best practices, buyer persona development, technology trends, and more.

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Posted in Inbound Marketing

Measuring the Effectiveness of Traditional Marketing

Posted on May 16, 2016 3:36:17 PM by Ed Heil

Doubting Thomas comes to mind when I think of the struggle many old school marketers have when it comes to letting go of their past marketing methods. For decades, traditional marketing has been straightforward — businesses create and hone a message, buy advertising, let campaigns run, and track impressions. The deliverable is empirical — an advertisement, print collateral, or television spot - and a Marketing Director can say, that advertisement cost “x” dollars — a straight up exchange. Unfortunately, measuring the effectiveness of traditional marketing is squishy and it is losing its effectiveness in the 21st century.

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Posted in Inbound Marketing

[Webinar] StoryTeller and NordicClick: How to Maximize PPC Campaigns for Lead Generation

Posted on May 10, 2016 12:04:25 PM by Brittany Laeger

One of the biggest challenges facing marketing departments today is trying to figure out how to get your business or brand on the first page of search. Organizations of all sizes know all too well the significance that search engines play in the role getting your company found by your targeted audience. How much of your marketing budget should you be spending on SEO? When is it appropriate to overlay a PPC strategy with your organic strategy? How do you ensure that you are going to get the best return on your PPC spend? These and many other questions will be answered in our upcoming webinar, Maximize PPC for Lead Generation, co-hosted by Adam Proehl from NordicClick and Kathy Heil of StoryTeller.

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Posted in advertising, Inbound Marketing

Driving Measurable Results from Your PR Strategies

Posted on Apr 27, 2016 11:31:26 AM by Ed Heil

For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And yet, today, “getting your name out there” requires a multi-channel approach that includes leveraging traditional media as well as digital media. Furthermore, with the technology available, if you’re focusing only on trying to “get noticed,” you’re falling short of the full potential you have to drive meaningful leads to your business. After all, isn't that why we market our organizations? To drive new business? If you're saying "yes!" read on.

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Posted in PR, Inbound Marketing

5 Ways to Increase Traffic and Organic Leads

Posted on Apr 23, 2016 7:00:00 AM by Kathy Heil

Most marketers struggle to increase traffic and organic leads, and there are a lot of ways to get from "point A to point B." Paid ads and traditional marketing can seem like the best quick fix, but they rarely equate to an investment in long-term results. So if you are looking to increase traffic and organic leads without a monster budget, opt for leveraging inbound marketing to get the job done.

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Posted in lead conversion, marketing automation, Inbound Marketing

14 Costly Mistakes Businesses Make When Implementing HubSpot

Posted on Apr 11, 2016 2:06:39 PM by Brittany Laeger

Marketers (and humans) are always looking for the silver bullet solution that solves all of their problems. Weight loss, vacuum cleaners, or software… we all want a 5-second fix to our problems. Here at StoryTeller, we are firm believers in the power of HubSpot and the inbound marketing process. We have seen it work time and time again for companies. In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot and found that companies see 4 times more visitors per month, 3 times more leads per month, and a 72% increase in sales revenue over companies that were not using HubSpot — pretty compelling stats!

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Posted in content marketing, Hubspot, Inbound Marketing

Why You Shouldn't Forget Video in Your Marketing Automation Strategy

Posted on Mar 28, 2016 10:47:32 AM by Kathy Heil

You don't need us to tell you that video is one of the most essential parts of digital marketing today because everywhere you turn you read articles saying this is "the year of video!" We know that more video is watched on mobile devices today than ever before, and that given the choice of watching a video or reading an article, those searching for answers to questions on the internet will choose video over and over.

One of the most powerful ways businesses can harness video is to help them drive more qualified sales leads, yet most marketing automation strategies neglect to incorporate video. By leveraging both video AND marketing automation you will be able to take your marketing automation strategy to the next level!

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Posted in lead conversion, marketing automation, Inbound Marketing, Video Production

Real Stories Work: How to Identify Your Compelling Brand Stories

Posted on Mar 21, 2016 10:56:55 AM by Ed Heil

Most marketing falls flat when it comes to storytelling for two reasons — the people in charge of "company storytelling" really don’t know how to identify their stories or they do a poor job telling their stories. Think about it, you probably know some wonderfully creative and imaginative storytellers. They’re captivating and mesmerizing and you remember their stories. These people are unique, and businesses that understand how to tell their stories are even more of an anomaly.

There are 2 crucial elements to creating a compelling story.

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Posted in storytelling, brand messaging, Inbound Marketing