As a long time "HubSpotter," I have been to my share of industry conferences. HubSpot has set the bar high for all things "inbound marketing" related, so venturing to a different marketing platform's conference was a departure for me.
#Converted16 was a digital marketing conference hosted by Minneapolis-based Leadpages on October 18-19. The singular focus of this two-day event was to bring like-minded marketers together focusing on hard-hitting strategies for driving increased traffic, leads, and sales — with much of the focus, as you can guess, around conversion tactics.
Leadpages invited 18 top industry conversion experts to share their secrets and inspire marketers to think differently. Unlike HubSpot's #Inbound16 conference coming up in Boston on November 8-11, there was only one track of speakers at all times. While this takes the challenge of speaker selection away, some speakers resonated with me more than others. Here is a re-cap of some of my favorites.