How often should I blog for SEO?
The short answer: the more the better. Every blog you publish is another piece of content that helps you connect with more potential customers. Blogging helps increase organic traffic, create shareable content, engage your audience, and keep your website fresh.
We think the baseline for blogging should be between 1-3 posts every week. However, every business is different, it's important to test and measure what works the best with your audience. B2C companies that rely on smaller, more frequent customer transactions will often see better results when blogging more frequently. Whereas B2B companies with longer sales cycles may find increased unsubscribe rates if they post too often.
Companies who blog receive 97% more links to their website.
It's very important to give your email subscribers as much control as you can. On our blog, subscribers are able to choose how often they want to receive notifications about our new blog posts. Some readers hate to miss a single post, whereas others will be much happier to see your emails if they don't come every single day.Read More