Deploying Agile Marketing: How to Be a Navy SEAL of Inbound Marketing

Posted on Jun 28, 2016 4:33:53 PM by Kathy Heil


It's the perfect storm.

Technology and economic forces have put customers in control of their interactions with businesses like never before. The economy has never been more digitally and globally connected. Some will go so far to say that marketing has changed more in the last two years than in the last fifty! And yet, marketers are not confident in their digital ability. Only 48% of digital marketers feel highly proficient in digital marketing. According to a Forrester Research 2015 study, only 5% of organizations feel that they have mastered digital or agile marketing to a point of differentiation from their competitors.

In a recent blog post, published by HubSpot, 17 different traditional advertising agencies weighed in on what they perceived some of the biggest threats facing this dynamic marketing landscape to be. What surprised me is that while agencies acknowledge the digital evolution, many are still burying their heads in the sand, hanging on to their ever shrinking retainers, without adapting to the need for dramatic change.

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Posted in Inbound Marketing, Marketing Analytics

Data-Driven Metrics: 12 Inbound Marketing Analytics to Monitor

Posted on Jun 24, 2016 9:25:12 AM by Brittany Laeger

Over the history of marketing, there has been little ability to actually test and measure the ROI of advertisements, campaigns, and engagement. Unless you had the budget of Coca Cola or Microsoft, it was almost impossible to know what traffic sources were driving new customers. Then came the internet and for a few years marketers and businesses failed to harness the power of data-driven analytics and that was okay. But it's now 2016, and there are still an alarming number of companies that have no idea what inbound marketing analytics they should be tracking.

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Posted in Inbound Marketing, Marketing Analytics

[Upcoming Webinar] The Costly Mistakes Companies Make When Implementing Inbound Marketing

Posted on Jun 17, 2016 1:45:15 PM by Brittany Laeger

We often talk about the benefits of inbound marketing, but we also realize that implementing inbound marketing takes time and effort. In fact, our StoryTeller team has been out in the world doing lots of new client onboarding meetings lately — teaching new clients how to develop personas and identify stories that can attract new customers.

It's really energizing to be working with new businesses to help them make the most of their inbound marketing investments. While the concept of inbound marketing is pretty easy to grasp on the surface, there are several key steps in the process that many companies fail to complete.

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Posted in Inbound Marketing

Modern Marketing Event: 12 Things You Should Focus on Today

Posted on May 26, 2016 2:59:24 PM by Kevin Page

We had a great event this week at the Day Block Event Center, full of great insights and key takeaways for marketers. The event was called “Online Brand Presence: Meet Your Customers’ Modern Marketing Expectations,” featuring a panel of industry experts from StoryTeller Media + Communication (Inbound Marketing and Video Agency), Irish Titan (Web Development Firm), HubSpot (Marketing Automation Software), and Wistia (Video Analytics Platform).

Overall, the event was a huge success — with over 70 business owners, marketers, and salespeople in attendance. The panelists answered questions and held discussions on topics such as the creation and promotion of content (written and video), lead conversion best practices, buyer persona development, technology trends, and more.

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Posted in Inbound Marketing

Measuring the Effectiveness of Traditional Marketing

Posted on May 16, 2016 3:36:17 PM by Ed Heil

Doubting Thomas comes to mind when I think of the struggle many old school marketers have when it comes to letting go of their past marketing methods. For decades, traditional marketing has been straightforward — businesses create and hone a message, buy advertising, let campaigns run, and track impressions. The deliverable is empirical — an advertisement, print collateral, or television spot - and a Marketing Director can say, that advertisement cost “x” dollars — a straight up exchange. Unfortunately, measuring the effectiveness of traditional marketing is squishy and it is losing its effectiveness in the 21st century.

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Posted in Inbound Marketing

[Webinar] StoryTeller and NordicClick: How to Maximize PPC Campaigns for Lead Generation

Posted on May 10, 2016 12:04:25 PM by Brittany Laeger

One of the biggest challenges facing marketing departments today is trying to figure out how to get your business or brand on the first page of search. Organizations of all sizes know all too well the significance that search engines play in the role getting your company found by your targeted audience. How much of your marketing budget should you be spending on SEO? When is it appropriate to overlay a PPC strategy with your organic strategy? How do you ensure that you are going to get the best return on your PPC spend? These and many other questions will be answered in our upcoming webinar, Maximize PPC for Lead Generation, co-hosted by Adam Proehl from NordicClick and Kathy Heil of StoryTeller.

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Posted in advertising, Inbound Marketing

Driving Measurable Results from Your PR Strategies

Posted on Apr 27, 2016 11:31:26 AM by Ed Heil

For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And yet, today, “getting your name out there” requires a multi-channel approach that includes leveraging traditional media as well as digital media. Furthermore, with the technology available, if you’re focusing only on trying to “get noticed,” you’re falling short of the full potential you have to drive meaningful leads to your business. After all, isn't that why we market our organizations? To drive new business? If you're saying "yes!" read on.

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Posted in PR, Inbound Marketing

5 Ways to Increase Traffic and Organic Leads

Posted on Apr 23, 2016 7:00:00 AM by Kathy Heil

Most marketers struggle to increase traffic and organic leads, and there are a lot of ways to get from "point A to point B." Paid ads and traditional marketing can seem like the best quick fix, but they rarely equate to an investment in long-term results. So if you are looking to increase traffic and organic leads without a monster budget, opt for leveraging inbound marketing to get the job done.

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Posted in lead conversion, marketing automation, Inbound Marketing