This past week, I listened to HubSpot's Nick Salvatoriello speak at a Twin Cities HubSpot User Group event - not a bad way to spend a Wednesday morning, right? Well, it's pretty cool if you're an inbound marketer. Nick discussed techniques to keep your Contact base under control (which is easier said than done), and talked about the importance of using lists to optimize your inbound sales leads. The Contacts portal is where Marketing and Sales meet - the information you use to determine a lead's lifecycle stage is the same information that your Sales team will use to close the deal.Read More
Death, taxes, and Facebook algorithm changes. The social giant is at it again – recently announcing more changes to the way in which its News Feed items are organized – the 21st time it has done so since 2012. The three changes that were made this time around appear as though they will benefit user experience and Facebook revenue – and not so much brands. Here's what happened, and here's how it could affect your business.Read More
Ask most marketers, and they'll be able to tell you how many people visit their website each month, the rate at which people open their marketing emails, and maybe even the exact number of Twitter followers their organization has. But for the marketer looking to dive deeper into metrics more closely associated with the bottom line, we bring you the marketing goals you should be tracking (...but probably aren't).Read More
So you're a marketer looking to get a raise. Join the club! I don't have to tell you that in order for your boss to increase your take-home pay, you're going to have to increase your value by tweaking the marketing mix that you're using today. Not only that, but you'll need to know how to prove what you did worked, too. Fortunately, we have some great ideas about how to nail your marketing mix and get you the bigger paycheck you so desire.Read More
As a marketer, I can speak to the importance of wanting to create marketing that I'm proud of, and that my peers will respect me for. But at the end of the day, marketing techniques are only as good as our bosses say they are, right? If you're looking to impress your boss and receive kudos at your next company meeting, you've come to the right place. Here are four marketing techniques you can implement that are sure to get your boss's attention.Read More
For years, "return-on-engagement" has been the nice way of saying "Facebook marketing works, we just have no way of proving it." But as social media marketing has become more refined, marketers are becoming increasingly confident in Facebook's ability to drive real, tangible, measurable sales leads – or, in other words – being able to prove "return-on-investment." Here's the latest about the current state of measuring your Facebook marketing success:Read More
Your company probably has some sort of social media profile. But how, exactly, are you supposed to use it? After all, you're a business using a platform made for people. You might not want to share those darling pictures of your sister's baby, or all of the pictures you took of your dog's birthday party on a company page. Right?
Actually, yes and no. You should probably save the dog pictures for your personal page, but it's important to still act like a human being while you're using social media as a business. Here's how to avoid sounding like a robot:Read More
Marketers often ask, "How can a blog actually help us reach prospects?" It's not uncommon to come across company blogs that haven't been updated in over a year, and the reason is that sometimes it's hard to connect the activity (blogging) to the result (more prospects). Here we'll discuss how to use blog marketing to reach your prospects online.
Develop Buyer Personas
The foundation of any successful marketing blog is creating 3-5 buyer personas. Buyer personas are fictional, generalized representations of your ideal customers, and will help you write content that resonates with the type of person you are trying to reach. Writing empathetically is supremely important when writing a marketing blog.Read More