"How Often Should I Blog for SEO?" and Other Good Marketing Questions

Posted on Feb 3, 2016 8:02:52 PM by Brittany Laeger

I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great presentation about the power of blogging for businesses. Blogging is a great way to increase organic search traffic, educate potential customers, and inform readers about relevant offers. It seems to be a common thread, however, that marketers have a hard time understanding the hows and whys related to blogging, but many marketers have the same pain points, questions, and barriers. So here are answers to several good marketing questions that can help you better understand how to leverage your blog.

How often should I blog for SEO?

The short answer: the more the better. Every blog you publish is another piece of content that helps you connect with more potential customers. Blogging helps increase organic traffic, create shareable content, engage your audience, and keep your website fresh.

We think the baseline for blogging should be between 1-3 posts every week. However, every business is different, it's important to test and measure what works the best with your audience. B2C companies that rely on smaller, more frequent customer transactions will often see better results when blogging more frequently. Whereas B2B companies with longer sales cycles may find increased unsubscribe rates if they post too often.

Companies who blog receive 97% more links to their website.

It's very important to give your email subscribers as much control as you can. On our blog, subscribers are able to choose how often they want to receive notifications about our new blog posts. Some readers hate to miss a single post, whereas others will be much happier to see your emails if they don't come every single day.

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Posted in content strategy, Blogging, questions, Inbound Marketing

The NewsRoom: Our Top Blog Posts of 2015

Posted on Dec 31, 2015 9:10:03 AM by Kelly Adams

As 2015 draws to a close, it's always fun to take a step back and review the highs and lows of the past year. We love to focus on the highs here at StoryTeller – so, we've compiled a list of the most viewed blogs of 2015 here at the NewsRoom. Be sure to check out any you may have missed (and reread your favorites!):

  1. Fran Heitzman – The Making of a Steward [Video]

    Fran would own multiple businesses as an adult and found numerous ways to continue to give to those less fortunate. After his years in business, Fran took a position as a part-time janitor at Pax Christi Catholic Community in Eden Prairie. It was here that Bridging began. It started with a crib, a storage room and a burning desire to help those less fortunate.
  2. 9 Things to Consider in Your 2016 Digital Marketing Plan

    In today's marketing world, it's important to look at the new features, technologies and tools that are available to make sure you are doing everything necessary to not only be successful, but continue to grow, learn and thrive.

    “Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin

  3. Our Favorite Twin Cities PR Agencies

    When we made the decision to focus on inbound marketing and video marketing as our core business we needed Twin Cities PR agencies to recommend for our clients and new prospects.
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Posted in Inbound Marketing

5 Unique Promotion Ideas to Consider as You Approach the New Year

Posted on Dec 17, 2015 4:52:00 PM by Brian Overson

As we count down to the new year, some marketers are grasping at straws to keep their promotional ideas fresh going into the new year. So whether you're looking to finish Q4 with a bang or want a rapid start in 2016, consider some of these oft-overlooked ideas for building your brand.

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Posted in Inbound Marketing

4 Conventional Grammar Tips You Shouldn't Follow in the Digital Age

Posted on Dec 15, 2015 2:51:00 PM by Brian Overson

Let's face it, grammar misconceptions have a way of lingering like a rude in-law. Whether it's because we believed everything our middle school teachers told us, or because people have a tough time swallowing the fact that they've been doing something wrong their entire life, these misconceptions are proven out in the poor grammar we see on the web and beyond. Here are 4 conventional grammar tips you shouldn't follow in the digital age:

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Posted in Inbound Marketing

3 Higher Education Marketing Tips to Help You Influence Millennials

Posted on Dec 7, 2015 7:38:00 PM by Brian Overson

Many of today's marketers are trying to reach Millennials, but none more so than those marketers working in higher education. For them, their messages are aimed almost exclusively at the "connected" generation. And with that demo target comes some unique challenges. 

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Posted in Inbound Marketing

Hospitality Marketing: Royal Caribbean Using Periscope to Target Millennials

Posted on Dec 2, 2015 2:50:00 PM by Brian Overson

In an effort to connect with its next generation of consumer (Millennials), global cruise ship company Royal Caribbean recently ran a brand campaign called "Come Seek Live," which employed social media's hottest new platform —  Periscope, a live video streaming application.
Viewers had the ability to see through the eyes of those aboard Royal Caribbean's highest-tech ship, Anthem of the Seas, as it sailed from Caribbean destination to Caribbean destination. The streaming video was displayed not only on the company's Periscope account, but also on a series of digital billboards throughout New York City.
Whether the campaign is successful in connecting with the connected generation is yet to be seen, but we applaud Royal Caribbean for a couple of things: 

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Posted in Inbound Marketing

Create a Content Strategy that Converts

Posted on Dec 1, 2015 5:33:00 PM by Ed Heil

What's your content strategy for next year? Do you have your narrative dialed in? Ready to roll out the new content calendar? How about this? Start by focusing on creating content that helps your readers or viewers with honest, truthful and transparent information. You'll turn them into fans and with "gotta have it" premium content, they may become new prospects for your business. Let's make a deal. Let's move away from the watered down, overly sterilized, company narrative and create information that people actually give a rip about. After all, you want a content strategy that converts, right?

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Posted in Inbound Marketing

Blogging Best Practices to Brush Up on Before 2016

Posted on Nov 24, 2015 3:10:00 PM by Brian Overson

Here at StoryTeller, creating content is what we do. Each month we publish nearly 100 blog posts for clients in industries such as health care, retail, manufacturing and golf. These blogs posts are the fuel for the inbound marketing machine that our clients hire us to operate. This takes a lot of hard work and organization, and we truly believe we've mastered the process.

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Posted in Inbound Marketing