Inbound Insights: Minneapolis #Converted16 Conference Doesn't Disappoint

Posted on Oct 28, 2016 1:23:04 PM by Kathy Heil

As a long time "HubSpotter," I have been to my share of industry conferences. HubSpot has set the bar high for all things "inbound marketing" related, so venturing to a different marketing platform's conference was a departure for me.

#Converted16 was a digital marketing conference hosted by Minneapolis-based Leadpages on October 18-19. The singular focus of this two-day event was to bring like-minded marketers together focusing on hard-hitting strategies for driving increased traffic, leads, and sales — with much of the focus, as you can guess, around conversion tactics.

Leadpages invited 18 top industry conversion experts to share their secrets and inspire marketers to think differently. Unlike HubSpot's #Inbound16 conference coming up in Boston on November 8-11, there was only one track of speakers at all times. While this takes the challenge of speaker selection away, some speakers resonated with me more than others. Here is a re-cap of some of my favorites.

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Posted in Inbound Marketing, marketing tool

Understanding the Building Blocks for an Inbound Marketing Pricing Retainer

Posted on Oct 21, 2016 12:02:15 PM by Kathy Heil

Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you want more traffic to your website and you're focused on converting more leads to customers. Yet, how do you accomplish this? How do you begin to take a complete stranger who has no idea your company exists, and turn them into a qualified lead and ultimately a delighted customer? By having a search optimized and responsive website for starters, coupled with a well thought out and strategic inbound marketing plan.

Inbound marketing, if you're not familiar with the term, means transforming how you do business. It's a shift in marketing all about being helpful and human and matching the way you market your products and services to the way your customers are buying.

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Posted in Inbound Marketing, marketing tool

61 Inbound Marketing Tools to Boost Website Performance

Posted on Sep 30, 2016 6:45:00 AM by Brittany Laeger

The inbound marketing methodology, at its core, is actually pretty simple and easy to understand. It consists of 5 main components: Attract visitors with content, socialize your materials to connect with more of your audience, convert viewers with compelling offers, close your leads to customers, and finally, analyze your results to understand your results. But understanding the core of the inbound methodology is only the first step. The second piece of the puzzle is understanding the tools you need to make it come to life. Having the right tools to help you along in the process can not only make your job a lot easier, but it can also help you connect all the pieces together in a way that makes it all much more streamlined. Here are our recommendations for 61 inbound marketing tools to help you get started.

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Posted in Inbound Marketing

Deploying Agile Marketing: How to Be a Navy SEAL of Inbound Marketing

Posted on Jun 28, 2016 4:33:53 PM by Kathy Heil


It's the perfect storm.

Technology and economic forces have put customers in control of their interactions with businesses like never before. The economy has never been more digitally and globally connected. Some will go so far to say that marketing has changed more in the last two years than in the last fifty! And yet, marketers are not confident in their digital ability. Only 48% of digital marketers feel highly proficient in digital marketing. According to a Forrester Research 2015 study, only 5% of organizations feel that they have mastered digital or agile marketing to a point of differentiation from their competitors.

In a recent blog post, published by HubSpot, 17 different traditional advertising agencies weighed in on what they perceived some of the biggest threats facing this dynamic marketing landscape to be. What surprised me is that while agencies acknowledge the digital evolution, many are still burying their heads in the sand, hanging on to their ever shrinking retainers, without adapting to the need for dramatic change.

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Posted in Inbound Marketing, Marketing Analytics

Data-Driven Metrics: 12 Inbound Marketing Analytics to Monitor

Posted on Jun 24, 2016 9:25:12 AM by Brittany Laeger

Over the history of marketing, there has been little ability to actually test and measure the ROI of advertisements, campaigns, and engagement. Unless you had the budget of Coca Cola or Microsoft, it was almost impossible to know what traffic sources were driving new customers. Then came the internet and for a few years marketers and businesses failed to harness the power of data-driven analytics and that was okay. But it's now 2016, and there are still an alarming number of companies that have no idea what inbound marketing analytics they should be tracking.

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Posted in Inbound Marketing, Marketing Analytics

[Upcoming Webinar] The Costly Mistakes Companies Make When Implementing Inbound Marketing

Posted on Jun 17, 2016 1:45:15 PM by Brittany Laeger

We often talk about the benefits of inbound marketing, but we also realize that implementing inbound marketing takes time and effort. In fact, our StoryTeller team has been out in the world doing lots of new client onboarding meetings lately — teaching new clients how to develop personas and identify stories that can attract new customers.

It's really energizing to be working with new businesses to help them make the most of their inbound marketing investments. While the concept of inbound marketing is pretty easy to grasp on the surface, there are several key steps in the process that many companies fail to complete.

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Posted in Inbound Marketing

Modern Marketing Event: 12 Things You Should Focus on Today

Posted on May 26, 2016 2:59:24 PM by Kevin Page

We had a great event this week at the Day Block Event Center, full of great insights and key takeaways for marketers. The event was called “Online Brand Presence: Meet Your Customers’ Modern Marketing Expectations,” featuring a panel of industry experts from StoryTeller Media + Communication (Inbound Marketing and Video Agency), Irish Titan (Web Development Firm), HubSpot (Marketing Automation Software), and Wistia (Video Analytics Platform).

Overall, the event was a huge success — with over 70 business owners, marketers, and salespeople in attendance. The panelists answered questions and held discussions on topics such as the creation and promotion of content (written and video), lead conversion best practices, buyer persona development, technology trends, and more.

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Posted in Inbound Marketing

Measuring the Effectiveness of Traditional Marketing

Posted on May 16, 2016 3:36:17 PM by Ed Heil

Doubting Thomas comes to mind when I think of the struggle many old school marketers have when it comes to letting go of their past marketing methods. For decades, traditional marketing has been straightforward — businesses create and hone a message, buy advertising, let campaigns run, and track impressions. The deliverable is empirical — an advertisement, print collateral, or television spot - and a Marketing Director can say, that advertisement cost “x” dollars — a straight up exchange. Unfortunately, measuring the effectiveness of traditional marketing is squishy and it is losing its effectiveness in the 21st century.

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Posted in Inbound Marketing