Someone Just Converted On Your Website. What Now?
You just received an email notification informing you that someone has filled out a form on your website. They've converted from an anonymous visitor into a qualified lead. All is right with the world and it's time to start popping champagne, right? Not so fast. How long should you wait before you begin emailing them? What kind of additional content should you send them? Is a phone call too aggressive? Follow these lead nurturing rules and you'll be just fine.
Rule #1 - Consider Where The Person Is In The Buyer's Journey
Is the prospect in the Awareness, Consideration or Decision stage of the buyer's journey? The type of content they converted on and how much information they were willing to part with should give you an idea. If they filled out a form to receive more information on pricing, and included a note that they need your services ASAP, you would of course want to call them immediately. If they simply subscribed to your blog, stick to occasional emails offering more content with additional conversion opportunities.Read More