Driving Measurable Results from Your PR Strategies

Posted on Apr 27, 2016 11:31:26 AM by Ed Heil

For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And yet, today, “getting your name out there” requires a multi-channel approach that includes leveraging traditional media as well as digital media. Furthermore, with the technology available, if you’re focusing only on trying to “get noticed,” you’re falling short of the full potential you have to drive meaningful leads to your business. After all, isn't that why we market our organizations? To drive new business? If you're saying "yes!" read on.

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Posted in PR, Inbound Marketing

5 Ways to Increase Traffic and Organic Leads

Posted on Apr 23, 2016 7:00:00 AM by Kathy Heil

Most marketers struggle to increase traffic and organic leads, and there are a lot of ways to get from "point A to point B." Paid ads and traditional marketing can seem like the best quick fix, but they rarely equate to an investment in long-term results. So if you are looking to increase traffic and organic leads without a monster budget, opt for leveraging inbound marketing to get the job done.

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Posted in lead conversion, marketing automation, Inbound Marketing

14 Costly Mistakes Businesses Make When Implementing HubSpot

Posted on Apr 11, 2016 2:06:39 PM by Brittany Laeger

Marketers (and humans) are always looking for the silver bullet solution that solves all of their problems. Weight loss, vacuum cleaners, or software… we all want a 5-second fix to our problems. Here at StoryTeller, we are firm believers in the power of HubSpot and the inbound marketing process. We have seen it work time and time again for companies. In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot and found that companies see 4 times more visitors per month, 3 times more leads per month, and a 72% increase in sales revenue over companies that were not using HubSpot — pretty compelling stats!

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Posted in content marketing, Hubspot, Inbound Marketing

Why You Shouldn't Forget Video in Your Marketing Automation Strategy

Posted on Mar 28, 2016 10:47:32 AM by Kathy Heil

You don't need us to tell you that video is one of the most essential parts of digital marketing today because everywhere you turn you read articles saying this is "the year of video!" We know that more video is watched on mobile devices today than ever before, and that given the choice of watching a video or reading an article, those searching for answers to questions on the internet will choose video over and over.

One of the most powerful ways businesses can harness video is to help them drive more qualified sales leads, yet most marketing automation strategies neglect to incorporate video. By leveraging both video AND marketing automation you will be able to take your marketing automation strategy to the next level!

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Posted in lead conversion, marketing automation, Inbound Marketing, Video Production

Real Stories Work: How to Identify Your Compelling Brand Stories

Posted on Mar 21, 2016 10:56:55 AM by Ed Heil

Most marketing falls flat when it comes to storytelling for two reasons — the people in charge of "company storytelling" really don’t know how to identify their stories or they do a poor job telling their stories. Think about it, you probably know some wonderfully creative and imaginative storytellers. They’re captivating and mesmerizing and you remember their stories. These people are unique, and businesses that understand how to tell their stories are even more of an anomaly.

There are 2 crucial elements to creating a compelling story.

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Posted in storytelling, brand messaging, Inbound Marketing

Harnessing the Power of Digital Marketing: It's All About Strategy

Posted on Mar 2, 2016 3:06:10 PM by Kathy Heil

People have been talking about digital marketing for years. I've come to realize, though, that most of that talk is all about the terms rather than the real strategy. Want proof? A report by Smartinsights.com, Managing Digital Marketing 2015, shows that 50% of marketers have active digital programs yet operate without any strategy at all. Before we move on, let’s define what we mean by all of the different "marketing" terms we hear used interchangeably today. According to Wikipedia, here is the delineation of some common terms:

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Posted in content marketing, Hubspot, Inbound Marketing, digital marketing

"How Often Should I Blog for SEO?" and Other Good Marketing Questions

Posted on Feb 3, 2016 8:02:52 PM by Brittany Laeger

I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great presentation about the power of blogging for businesses. Blogging is a great way to increase organic search traffic, educate potential customers, and inform readers about relevant offers. It seems to be a common thread, however, that marketers have a hard time understanding the hows and whys related to blogging, but many marketers have the same pain points, questions, and barriers. So here are answers to several good marketing questions that can help you better understand how to leverage your blog.

How often should I blog for SEO?

The short answer: the more the better. Every blog you publish is another piece of content that helps you connect with more potential customers. Blogging helps increase organic traffic, create shareable content, engage your audience, and keep your website fresh.

We think the baseline for blogging should be between 1-3 posts every week. However, every business is different, it's important to test and measure what works the best with your audience. B2C companies that rely on smaller, more frequent customer transactions will often see better results when blogging more frequently. Whereas B2B companies with longer sales cycles may find increased unsubscribe rates if they post too often.

Companies who blog receive 97% more links to their website.

It's very important to give your email subscribers as much control as you can. On our blog, subscribers are able to choose how often they want to receive notifications about our new blog posts. Some readers hate to miss a single post, whereas others will be much happier to see your emails if they don't come every single day.

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Posted in content strategy, Blogging, questions, Inbound Marketing

The NewsRoom: Our Top Blog Posts of 2015

Posted on Dec 31, 2015 9:10:03 AM by Kelly Adams

As 2015 draws to a close, it's always fun to take a step back and review the highs and lows of the past year. We love to focus on the highs here at StoryTeller – so, we've compiled a list of the most viewed blogs of 2015 here at the NewsRoom. Be sure to check out any you may have missed (and reread your favorites!):

  1. Fran Heitzman – The Making of a Steward [Video]

    Fran would own multiple businesses as an adult and found numerous ways to continue to give to those less fortunate. After his years in business, Fran took a position as a part-time janitor at Pax Christi Catholic Community in Eden Prairie. It was here that Bridging began. It started with a crib, a storage room and a burning desire to help those less fortunate.
  2. 9 Things to Consider in Your 2016 Digital Marketing Plan

    In today's marketing world, it's important to look at the new features, technologies and tools that are available to make sure you are doing everything necessary to not only be successful, but continue to grow, learn and thrive.

    “Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin

  3. Our Favorite Twin Cities PR Agencies

    When we made the decision to focus on inbound marketing and video marketing as our core business we needed Twin Cities PR agencies to recommend for our clients and new prospects.
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Posted in Inbound Marketing