Why Email Marketing Still Works

Posted on Jun 29, 2015 12:48:00 PM by Brian Overson

If you spend much time talking about marketing, you'll notice that social media gets most of the attention, most of the publicity, and most of the notoriety. But the truth is, email marketing is still an extremely effective marketing tool! Time after time studies (from Custora and Adweek and McKinsey & Company) show that not only does email marketing work – it may even be more effective than social media.

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Posted in Our Blog, Inbound Marketing

4 Inbound Marketing Tips Worth Reading

Posted on Jun 24, 2015 10:26:00 AM by Brian Overson

I spend a good chunk of my days rubbing shoulders with some of the brightest inbound marketing minds in the Twin Cities area, as well as researching and writing about the latest data and best practices in the inbound marketing world. I'm fortunate enough to be a part of a company that was an early adopter of HubSpot – a marketing company/software that has led the way in the inbound marketing movement. And while my time at StoryTeller as a young professional leaves me far from industry expert status, I've picked up on a few things along the way that I figured I'd share.

Audience First

What I've learned (and frankly, what I'm still learning) is to put yourself in the shoes of the reader, viewer or user when producing online content. Heck, put yourself in the clothes, the house, the car, the job, the chair and the situation of your reader, viewer or user. It's human nature to want to use the biggest words you know, written in the way you understand, in such a fashion that most accurately expresses who you are. 

But none of that mattersYou aren't the audience. You aren't the decision-maker. You aren't the buyer. Sometimes it takes literally closing your computer, walking around, closing your eyes, and pretending you are the  person you're writing for in order to produce something that resonates with your target. You can never put enough effort into empathizing with your audience.

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Posted in Inbound Marketing

Latest Email Marketing Tips – When to Send

Posted on Jun 23, 2015 9:27:00 AM by Brian Overson

Best practices for when to send marketing emails are not unlike the latest health and diet research. One day carbs are good, the next day they're bad. Dairy is important – until we find out it's not. The latest advice for email send times keeps changing because the behaviors of email users keeps changing. So before you start believing you should NEVER SEND A MARKETING EMAIL ON MONDAYS, or ALWAYS SEND IT AFTER BUSINESS HOURS, follow along as we take you through a data-driven approach of the latest email marketing tips.

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Posted in Inbound Marketing

4 Things to Look For Before Hiring an Email Marketing Agency

Posted on Jun 12, 2015 9:34:00 AM by Brian Overson

A few years ago while I was interviewing at a digital marketing agency, I asked the President of the company if his organization did any email marketing. "Yeah, we can do email marketing, I mean, we've done it some," he responded. Unfortunately, his answer represents the way in which many marketing companies think of email marketing – this idea that because you're a marketer who uses email every day at work – you know how to do email marketing! So before you invest thousands hiring an "email marketing agency," be sure to look for these things. 

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Posted in Inbound Marketing

Why Inbound Marketing Should be Part of Your Hospital Marketing Strategy

Posted on Jun 5, 2015 9:32:00 AM by Brian Overson

When was the last time you dealt with some sort of malady? Be it a rash on your thigh, a sore in your mouth, or even a child's fever that suddenly arose, it's likely that the first place you turned for an explanation was Dr. Google. As the number of health-conscious Americans increases, so has the frequency in which people search for health information online. Here's why inbound marketing should be a part of your hospital marketing strategy.

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Posted in Our Blog, Inbound Marketing

Why Inbound Marketing Should Be Part of Your Golf Marketing Strategy

Posted on Jun 3, 2015 1:26:00 PM by Brian Overson

We've seen inbound marketing work as an effective strategy for a wide variety of industries – from hospitals and grocers to construction companies and retail shelving sellers. But one industry stands out as one of the best fits for inbound: Golf. If you have a private club, Here's why inbound marketing should be part of your golf marketing strategy.

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Posted in Our Blog, Inbound Marketing

Black Hat SEO vs. White Hat SEO

Posted on Jun 2, 2015 1:27:00 PM by Brian Overson

From the very beginning of search engine optimization, we’ve had the terms black hat and white hat SEO.

The term “Black Hat SEO” or “Black Hat Search Engine Optimization” comes from old western movies where the “bad guys” wore black hats, and conversely, the good guys’ hats were white.

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Posted in Our Blog, Inbound Marketing

From PR Consulting to Strategic Marketing

Posted on May 29, 2015 1:21:00 PM by Ed Heil

The Leap from PR to Inbound Marketing

PR consulting seemed like the obvious direction for StoryTeller back in 2005. After spending 12 years in the news media, I knew how media worked - how editorial decisions were made, the best times to pitch stories and the types of stories the media would find interesting. I also knew, and earned the respect of, a number of news media in the Twin Cities which made pitching stories even easier. However, 10 years later StoryTeller has moved away from public relations and media relations as a core service offering. 

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Posted in Our Blog, Inbound Marketing