Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the nation’s population? Not to mention, we (yes, I am a millennial) are considered to be the most diverse and unique generation in terms of social, economic and demographic trends.
These statistics have marketers all across the country attempting to figure out the best messaging to grab our attention and collect our money.
So, how do you get our attention? How do you create messaging that millennial shoppers will actually consume and enjoy enough to consider making a purchase from your organization?
Trust me, I wish I had the silver bullet, but, I don’t. Although, I know a good place to start — create authentic content.
I know it sounds very “buzzwordy” and like a cop out, but I can’t stress it enough.Read More