The Top 5 Online Marketing Blogs for your Summer Reading

Posted on Jun 9, 2014 8:38:09 AM by Kathy Heil

Our Favorite Online Marketing Blogs for Your Summer Reading List

As a working parent, I always feel a little uneasy about the first week when the kids are off of school. Every year as I ease into the transition of the "lazy days of Minnesota summer" I wrestle with the thoughts of how I am going to continue to do my full time job yet make sure the kids have enough activities on their plates that will keep everyone "nicely" busy. This year is no exception. It got me thinking this morning about how I want to start my day to make sure I can fit "it all" in.

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Posted in Kathy's Blog, Inbound Marketing, Social Media

Talent Acquisition Simplified By Using Hubspot Tools

Posted on Jun 3, 2014 3:28:00 PM by Kathy Heil

Six Steps to Simplify the Hiring Process using Hubspot

We all know that hiring the right candidate for the right position is not an easy feat. Over the last year, we began to implement a talent acquisition recruitment process using Hubspot software. Traditionally, Hubspot marketing automation software is deployed to generate new marketing leads. We have found that in addition to helping generate qualified leads, Hubspot also offers a tremendous advantage in the hiring and recruiting process. We refer to this as "inbound recruiting".

We will share with you some of our recruiting strategies that have helped us find the best candidates in the shortest amount of time with the least expense. Isn't this what we all strive for when it comes to recruiting?

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Posted in Kathy's Blog, Inbound Recruiting

How Long Should Your Video Be?

Posted on May 26, 2014 2:59:40 AM by Kathy Heil

LinkedIn's CMO Group weighs in on the Right Length for Online Video

Recently, I followed a discussion in the LinkedIn Chief Marketing Officer Group kicked off by @rhathaway that I found to be extremely interesting. As a Twin Cities video marketing agency with a great deal of production and digital marketing experience, I can’t tell you how often I am asked this question when I am consulting with clients. How long should your video be? Or how long is too long? These are two of the most frequently asked questions I hear. My answer routinely is “it depends”. I enjoyed reading the responses of others with video production experience and thought I would share some of my favorites. I am hoping that this will help guide you when you create your own video strategy.

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Posted in Kathy's Blog, Online Video, Video Production, Marketing with Video

Forrester Research Confirms Instagram is Leading the "Engagement" War

Posted on Apr 30, 2014 5:04:44 AM by Kathy Heil

Instagram Surpasses Facebook and Twitter for Brand Engagement

To capture or not to capture? Your Instagram photo or video that is! Big news emerged on the marketing scene today from Forrester Research. This news is near and dear to the hearts of brands trying to use social media platforms to capture the attention of consumers. According to a brand new report released by Forrester, they confirmed what marketers have been wondering; people don't engage with branded social content very often, except Instagram! Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks revealed that social networks like Facebook and Twitter receive an average engagement rate less than 0.1%! Yikes, that's a number to wake up marketing departments from far and wide.

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Posted in Kathy's Blog, Social Media

Getting to know one of the Minneapolis Power 50 winners, Ed Heil

Posted on Apr 27, 2014 5:58:00 AM by Kathy Heil

Ed Heil's rise from Sportscaster to Twin Cities Business Leader

If you know Ed Heil, you know that there's not much he can't accomplish when he sets his mind to it. He is the master of setting a goal and conquering it. He is a visionary, he is a risk taker, he is an entrepreneur. I should know. I have been married to him for 24 years!

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Posted in Kathy's Blog, Inbound Marketing, StoryTeller Media + Communications

Marketing Agencies Feel the Hubspot Love

Posted on Apr 12, 2014 4:00:00 PM by Kathy Heil

Bringing Hubspot back to Minnesota

Let me take you inside the orange walls of the corporate headquarters of one of the coolest companies on the planet, Hubspot. Located in Cambridge Massachusetts, lies the remarkable seven year old company that is transforming the landscape of marketing. A company that is led by a team of unbelievably passionate and wickedly smart leaders, a company that can recruit only the best and brightest talent and a place that has given a new meaning to the word "culture".

I recently had the privilege of spending a day and a half with 100 like-minded inbound marketing agencies from around the country at Hubspot Partner Day and it was no less than amazing. You couldn't help but walk away feeling the love of the Hubspot leadership team for all of their agency partners.

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Posted in Kathy's Blog, Inbound Marketing

An Inbound Marketing Success Story from a Manufacturing Company

Posted on Mar 12, 2014 9:55:00 AM by Kathy Heil

Palmer Retail Solutions Embraces Inbound Marketing

Jim Palmer, President and Owner of Palmer Retail Solutions knew their business had an opportunity to increase their revenue by generating more traffic and converting more visits to leads on their website. However, he didn't know where to begin to make this happen. Jim, like most business owners, was wearing a lot of hats running the day to day operations and was challenged with needing to drive increased revenue. He needed a better way to generate new leads!

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Posted in Kathy's Blog, Inbound Marketing

Facebook Changing Every Day Lives

Posted on Feb 5, 2014 1:12:00 AM by Kathy Heil

Commemorating 10 years with a "Look Back"

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Posted in Kathy's Blog, Social Media