Talent Acquisition Simplified By Using Hubspot Tools

Posted on Jun 3, 2014 3:28:00 PM by Kathy Heil

Six Steps to Simplify the Hiring Process using Hubspot

We all know that hiring the right candidate for the right position is not an easy feat. Over the last year, we began to implement a talent acquisition recruitment process using Hubspot software. Traditionally, Hubspot marketing automation software is deployed to generate new marketing leads. We have found that in addition to helping generate qualified leads, Hubspot also offers a tremendous advantage in the hiring and recruiting process. We refer to this as "inbound recruiting".

We will share with you some of our recruiting strategies that have helped us find the best candidates in the shortest amount of time with the least expense. Isn't this what we all strive for when it comes to recruiting?

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Posted in Kathy's Blog, Inbound Recruiting

How Long Should Your Video Be?

Posted on May 26, 2014 2:59:40 AM by Kathy Heil

LinkedIn's CMO Group weighs in on the Right Length for Online Video

Recently, I followed a discussion in the LinkedIn Chief Marketing Officer Group kicked off by @rhathaway that I found to be extremely interesting. As a Twin Cities video marketing agency with a great deal of production and digital marketing experience, I can’t tell you how often I am asked this question when I am consulting with clients. How long should your video be? Or how long is too long? These are two of the most frequently asked questions I hear. My answer routinely is “it depends”. I enjoyed reading the responses of others with video production experience and thought I would share some of my favorites. I am hoping that this will help guide you when you create your own video strategy.

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Posted in Kathy's Blog, Online Video, Video Production, Marketing with Video

Getting to know one of the Minneapolis Power 50 winners, Ed Heil

Posted on Apr 27, 2014 5:58:00 AM by Kathy Heil

Ed Heil's rise from Sportscaster to Twin Cities Business Leader

If you know Ed Heil, you know that there's not much he can't accomplish when he sets his mind to it. He is the master of setting a goal and conquering it. He is a visionary, he is a risk taker, he is an entrepreneur. I should know. I have been married to him for 24 years!

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Posted in Kathy's Blog, Inbound Marketing, StoryTeller Media + Communications

An Inbound Marketing Success Story from a Manufacturing Company

Posted on Mar 12, 2014 9:55:00 AM by Kathy Heil

Palmer Retail Solutions Embraces Inbound Marketing

Jim Palmer, President and Owner of Palmer Retail Solutions knew their business had an opportunity to increase their revenue by generating more traffic and converting more visits to leads on their website. However, he didn't know where to begin to make this happen. Jim, like most business owners, was wearing a lot of hats running the day to day operations and was challenged with needing to drive increased revenue. He needed a better way to generate new leads!

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Posted in Kathy's Blog, Inbound Marketing

Common Pitfalls When Creating Online Videos

Posted on Sep 20, 2013 5:24:00 AM by Kathy Heil


Four reasons your videos are boring!

Here's the good news... it seems more and more, businesses are gravitating to online video as a way to engage with their customers, attract new prospects, and help to tell their "story". Now the bad news, they really don't know how to do it. Some of the most common pitfalls we see as not only an online video marketing agency but as a creators of "content" are:

  1. Videos are too long! Let's be honest, is anyone interested in watching an eight minute video on anything? If it's remarkable yes, but more often than not the answer is no. If you are producing longer format videos, the odds are that you are trying to tell your entire corporate story in one video. STOP DOING THAT! It's a waste of your time and money. Shorter is best. Try to stick with two minutes or less!
  2. Narration is boring! When was the last time you watched a corporate video that was narrated and felt the "wow" factor? Narration is the best way to put the viewer to sleep. How about producing a video that doesn't even have words? Let us know what you think about this video produced for the Westin Edina Galleria that has no voices at all. (By the way, did you notice it was only 52 seconds long?)
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Posted in Kathy's Blog, Online Video, Video Production, Marketing with Video

Google Analytics vs. Hubspot Analytics

Posted on Mar 29, 2013 8:31:00 AM by Kathy Heil

Closing the loop using analytics

If I can be truthful, analytics used to scare me. I have never liked numbers and even the word "analytics" made my eyes glaze over. So when I had my first conversation with Brian Nault from Hubspot and he mentioned "that" word, I shut down. We didn't have much more to discuss. It wasn't until I actually did a Hubstpot trial and was forced to look at the StoryTeller data through the lens of Hubspot did I realize that data wasn't so bad. In fact, I actually like data. What changed was that I was looking at Hubspot data. It was easy to digest, straightforward and anything but intimidating. My line that I use now is that "if I can understand data, anyone can understand data" thanks to Hubspot. So what's the big deal about data? Let's be real... as a marketer, you can't (or shouldn't) do much without it.

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Posted in Kathy's Blog, Inbound Marketing

Inbound Marketing Starts with Understanding Your Buyer Personas

Posted on Mar 19, 2013 8:17:00 AM by Kathy Heil

Understanding Buyer Personas

As we continue down the content marketing path it's critical to have a deeper understanding of who your buyers are and acquiring additional insight into their goals and challenges. This information leads to effective content creation which in turn leads to building relationships and ultimately closing more deals. Competitive advantage belongs to those companies that have the deepest insight into their customers. Buyer personas are a fantastic way to stay ahead of the pack.

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Posted in Kathy's Blog, Inbound Marketing