How to Convert More Leads by Aligning Content to the Buying Process

Posted on Jun 26, 2015 9:48:00 AM by Brittany Laeger

We live in a world where we're constantly bombarded by messages and advertisements telling us the new thing that we NEED to have in our lives – cars, insurance, beer – even deodorants are being sold to us every single day. As consumers, we're exposed to nearly 3,000 advertisements each day, and it's forced us to become smarter. We install ad-blockers, use DVRs, and skip YouTube ads all in an attempt to get to the real content that we originally wanted. These ads are seen as interruptions, inconveniences and nuisances.

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Posted in Lead Conversion, lead nurturing