5 Silly Mistakes You’re Still Making in Your Marketing Videos

Posted on May 17, 2017 8:44:49 AM by Kari Jo Faulhaber

Congratulations! You finally jumped on the video marketing train, you’re full of steam and you’re in a content groove. If you can look at your website and see a library of videos that all share useful, engaging and unique information, you’re setting up your organization’s marketing strategy for success. However, not every video is created equally. Good video content should be gauged by quality, NOT quantity, which can sometimes be difficult to assess.

Even though there are tons of companies who have incorporated videos into their strategy, we still see plenty of silly mistakes being made. Here are 5 things to avoid when producing your marketing videos.

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Posted in Online Video, Video Production, Marketing with Video

Short Video Content: Creating a Strategy for Snackable Videos on Your Site

Posted on Mar 17, 2017 3:45:10 PM by Gregg Litman

Did you ever notice the similarities between video marketing and exercising? I mean, every year people make their plans and resolutions — like all these articles calling 2017 "the year of video" — yet the follow-through usually falls short. After all, most gyms go from overcrowded to normal during the first few weeks of the year, and after years and years of those "this is the year of video" stories, most websites still don't have any video (or any useful, current video). The reasons, though, are different.

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Posted in Online Video

How Video Can Drive Web Traffic For Your Business or Organization

Posted on May 19, 2015 8:00:00 AM by StoryTeller Team

Looking to Increase Web Traffic? Try Video

Sure, video is a great tool to have in your business or organization's back pocket. It can help show off company culture and get your organization's story across in an efficient way. But did you know that video can help drive traffic to your website? The same qualities that make video work so well at a big event or on your homepage work everywhere else. Here's how video can drive web traffic for your business or organization.

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Posted in Online Video, Video Production

5 Video Marketing Ideas

Posted on May 18, 2015 8:00:00 AM by Ed Heil

[VIDEO]: Video Can Take People Places and Teach Them Something

The true power of video is its ability to take you somewhere, show you something and teach you something you didn’t know before. Our clients use video marketing to do all of these things and more. Let’s start with taking you somewhere.

Your customers may not have the time or budget to visit your manufacturing facility, yet through the magic of video we transport someone to your plant where they can get a sense for your capabilities and the team you have in place.

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Posted in Online Video, Video Production

What is the Value of Video for Business?

Posted on May 12, 2015 9:28:00 AM by StoryTeller Team

Is Video for Business a Worthwhile Investment?

In a day and age where we see video nearly everywhere – both online and off – businesses and organizations are still wondering what the value of video really is. Those who have invested in video wonder if their money was well-spent, while those who haven't are worrying about what they missed out on. Here's what we know:

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Posted in Online Video, Video Production

Biggest Mistake When Making a Company Video

Posted on May 1, 2015 4:15:00 PM by Ed Heil

Video Producers are Story Architects

Making a company video really isn't the difficult part. Today, there is an abundance of video production contractors. If you know what you're looking for, it's easy to find talented videographers, editors, lighting and sound freelancers. The hard part is finding a producer - someone who knows how to create a video or a story that's actually worth watching. Many marketers underestimate the importance of an outstanding producer and that's their biggest mistake when making a company video.

"I'm a damn good shooter," Wally Szubelka of Orange Dragin Productions recently told me while on a shoot in Detroit, Michigan. "But I show up and the client thinks I'm also a producer and I'm not. I build the house, the producer is the architect."

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Posted in Online Video, Video Production

The 5 Commandments of Video Marketing

Posted on May 1, 2015 6:00:00 AM by Kathy Heil

Video Marketing: 5 important questions to ask before you get started

You hear a lot of conversation today about "video marketing" but where do you begin if you haven't produced  a video before? There are many things to consider before you hire a video production agency to create new branded company videos, we suggest that you follow our 5 Commandments of Video Marketing and ask yourself these importnt questions so you get to your desired end result!

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Posted in Online Video, Video Production

How to Effectively Use Video From An Emmy Award-Winning Producer

Posted on Apr 28, 2015 3:25:00 PM by StoryTeller Team

Kari Jo Faulhaber on How to Produce Videos That Move People

Whether in a commercial, a company video, or a fundraising campaign, one of the most effective ways to use video is to tell personal stories and evoke emotion. Video can help us share experiences better than just about any other medium. 

StoryTeller video producer Kari Jo Faulhaber specializes in those kinds of stories. In fact, she won an Upper Midwest Regional Emmy Award in 2014 for a video she produced, called "A Place to Lay Your Head." We sat down with Kari Jo to find out how to effectively use video to tell emotional stories. 

So much of the video people consume today is advertising. In your eyes, what are the advantages for companies taking more of a "brand journalism" approach, as opposed to the commercial video we are so used to seeing?

Audiences have become hyper-aware of when they’re being advertised to. “Buy this, try this, our product is the best.” What advertisers are missing is that personal connection that audiences are seeking. They want to be inspired, motivated and entertained. They want to hear the story behind the product, not just its special features.

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Posted in Online Video, Video Production