Congratulations! You finally jumped on the video marketing train, you’re full of steam and you’re in a content groove. If you can look at your website and see a library of videos that all share useful, engaging and unique information, you’re setting up your organization’s marketing strategy for success. However, not every video is created equally. Good video content should be gauged by quality, NOT quantity, which can sometimes be difficult to assess.
Even though there are tons of companies who have incorporated videos into their strategy, we still see plenty of silly mistakes being made. Here are 5 things to avoid when producing your marketing videos.