Is mainstream media really dead, or are we just accessing it differently? Yes, I'm probably biased as a former journalist, but I'm amazed by how much of the information I see other people sharing online actually traces back to journalists. Whether it's a Facebook post with a link to a TV or newspaper story or a retweeted comment from a reporter on Twitter, much of my feed actually starts with something from the mainstream media.
Clearly, some of that relates to the continued credibility of the media — even in this era of fake news — but an awful lot of it relates to the talents of the journalists themselves. After all, journalists are trained to write interesting, relevant content that connects with their audience and meets its expectations. Those are traits any marketer would love to have, and they are crucial in content marketing, where messaging needs to feel real and genuine, and social media is such an important platform for content distribution. So, how can content marketers meet those challenges? I looked at the most popular Twin Cities journalists in social media and found some techniques that definitely translate.Read More