Content Marketing: Lessons from Top Journalists in Twin Cities Social Media

Posted on Dec 22, 2016 2:49:28 PM by Gregg Litman

Is mainstream media really dead, or are we just accessing it differently? Yes, I'm probably biased as a former journalist, but I'm amazed by how much of the information I see other people sharing online actually traces back to journalists. Whether it's a Facebook post with a link to a TV or newspaper story or a retweeted comment from a reporter on Twitter, much of my feed actually starts with something from the mainstream media. 

Clearly, some of that relates to the continued credibility of the media — even in this era of fake news — but an awful lot of it relates to the talents of the journalists themselves. After all, journalists are trained to write interesting, relevant content that connects with their audience and meets its expectations. Those are traits any marketer would love to have, and they are crucial in content marketing, where messaging needs to feel real and genuine, and social media is such an important platform for content distribution. So, how can content marketers meet those challenges? I looked at the most popular Twin Cities journalists in social media and found some techniques that definitely translate.

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Posted in Social Media

10 Companies That Are Rocking Instagram for Business

Posted on Apr 4, 2016 5:06:22 PM by StoryTeller Team

What separates a successful Instagram for Business account from one that falls flat? How does a company like General Electric have more than two hundred thousand Instagram followers? 

The theory is simple – a great Instagram account is one that is aesthetically pleasing, consistent, and provides value to its followers. In practice? Not so simple.  A great Instagram account requires time, effort, and a clear strategy. Done well, it can inspire the audience and fellow marketers. So, check out these ten companies who are nailing the whole Instagram thing and read about their best practices:

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Posted in Social Media

Start a Follow Frenzy: 7 Ways to Get More Twitter Followers

Posted on Sep 3, 2015 12:25:00 PM by StoryTeller Team

For digital marketers, getting more Twitter followers is one of the most basic duties of the job. It represents an increased number of people who have access to your web content (and can then further engage with your brand), and lends credibility to your organization as well. But many of the tips floating around the Internet today throw around vague buzzwords like "share great content," and "be engaging," leaving the marketer with little-to-no actionable tips. This can be especially frustrating for those who only learn Twitter because they have to for work. So as basic guide for those folks (and a good set of reminders for the rest of us), we've put together 7 easy-to-understand, actionable tips to help you get more Twitter followers for your organization immediately. Enjoy! 

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Posted in Inbound Marketing, Social Media

Pinterest Launches 'Buy' Buttons

Posted on Jun 22, 2015 9:50:00 AM by StoryTeller Team

It's official: social scrapbooking site Pinterest is now offering users the ability to purchase items directly on the site. The five-year-old site has had roots in ecommerce from its conception – always allowing its "Pinners" to find photos of products and navigate to that products' retail website in order to buy.

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Posted in Social Media

How to Drive and Measure Leads Through Social Media

Posted on May 21, 2015 8:00:00 AM by Kathy Heil

Yes, Social Media Really Can Drive New Leads!

Four years ago, when attending the annual MIMA (Minneapolis Interactive Marketing Association) conference, I was sitting in the audience listening to a panel of highly regarded Minneapolis-based corporate marketing executives talk about the "ROI of Social Media." I hadn't been at StoryTeller long, and like many in the room wondered how social media could drive leads and sales and if you could actually measure the ROI, based on the time it takes to cultivate communities like Facebook and Twitter. I was hoping I would walk away having this ROI thing all figured out!

One corporate giant disclosed that they really couldn't measure the ROI but they were adament that the "ROE" (return on engagement) was equally important and something that could be measured effectively. Others concurred and the consensus among the group was that even if you couldn't provide a true ROI on your social media investment it was something that was important for all brands to jump into if they hadn't already.

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Posted in Inbound Marketing, Social Media

3 Ways to Drive Website Traffic From Facebook and Generate Leads

Posted on May 13, 2015 5:54:00 PM by StoryTeller Team

Use These Facebook Features To Drive Traffic To Your Website

This month marks the 10th anniversary of the first Facebook ad. It's amazing how those ads have advanced from the barely-targed sidebars of the past to the current versions. Give Facebook credit, the social platform kept rolling out new marketing and advertising features, sometimes too fast for the average person to keep up. So, whether you're looking to leverage their advertising, or promote your posts, here are a few things that will help drive website traffic from Facebook and generate leads.

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Posted in Inbound Marketing, Social Media

How Do I Boost My Company's Facebook Post?

Posted on May 8, 2015 10:37:00 AM by StoryTeller Team

As Facebook's Organic Reach Decreases, Boosting Posts Has Become More Important Than Ever

For most of us, Facebook marketing has become a point of frustration over the past few years. The average brand's Facebook posts are now being seen by only 2-6% of its fans, marking the near-end of the free-lunch era for Facebook marketing. However, reaching thousands of targeted users is still fairly easy......with the swipe of a credit card. Here's what you need to know about boosting a Facebook post.

Writing The Post

There are a few things to remember while creating your boosted Facebook post:

Remember, you don't have to boost it before you post it. You can choose to boost a post after you've seen that it's performed well as it relates to likes, comments and shares. Read More

Posted in Social Media

Using Instagram For Business

Posted on Oct 14, 2014 4:39:00 PM by StoryTeller Team

The Rundown on Using Instagram for Business

Here’s the truth: Instagram is not for every business. Your company isn’t going to go under if it doesn’t start posting filtered photos every 20 minutes. That said, the demographic groups that make up the bulk of its 200 million+ users are very loyal to the app. First, we’ll help you decide if your buyer personas are Instagram users. If they are, you can read on and find out the optimal ways to use Instagram for business.

  • According to Business Insider, 90% of Instagram users are 35-years-old or younger. 
  • According to Appdata, 68% of Instagram users are women.
  • According to jennstrends.com, 57% of users access Instagram daily.
  • The app centers around pictures and video, making it a good fit for product-based companies.

Still with me? Great! Here’s how to use Instagram for business:

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Posted in Social Media