Everyone wants more traffic to their website. More traffic means more eyeballs on your product or service, which in turn means more customers. Right? Well, not so fast….
Tony Clark recently wrote an article for CopyBlogger.com addressing the validity of the sudden surge of traffic websites are seeing from Pinterest. In the post he boldly states, “Pinterest traffic is worthless. But so is all traffic — unless you do something with it.” (CopyBlogger.com, Is Pinterest Traffic Worthless?)
Think about every marketing or public relations report you’ve read or presented in which you refer to the amount of traffic a website has received. Was that number large and impressive? Maybe it was a big number, but it doesn’t seem nearly as impressive if you can’t show that those website hits lead to any actual customer acquisition or sales.
So how do you show conversion and sales? How do you prove the validity of your website traffic? Think Inbound Marketing.
As a Minneapolis inbound marketing agency, the team here at StoryTeller uses a variety of inbound marketing principles to help our clients get found online, generate leads, convert those leads into customers and then analyze outcomes. Here are some of our favorite inbound marketing tips to help you get started down the path to meaningful data analysis:
Start a blog: Give people a reason to keep coming back to your site by offering fresh, meaningful content through a blog. Analyze where your blog readers are coming from, which types of posts are getting the most hits and if the blog is successfully referring readers to any other pages on your website.
Create calls to action: Remember that not everyone who visits your website is ready to buy from you. Maybe they just want more information or to try a sample of your product. By giving people specific calls to action (“Click here to download our best tips” or “Click here to receive a free sample”) you can track where your website visitors are in the buying process and if you can help move them along with the right content and offers.
Integrate social media: Hopefully you already have a social media community started on Facebook, Twitter, Pinterest, LinkedIn, etc… These social media fans are customers waiting to be converted! Invite them to your website and encourage them to click on your blog and/or calls to action. By including your social media communities in your inbound marketing efforts, you can track which social media platforms are working best for your business.
If you’re looking for some help in getting your inbound marketing efforts off the ground, let us know. The StoryTeller team is ready to help!
Amy Schneider is an Account Strategist at StoryTeller Media & Communications, an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Amy blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.