Carolyn Hansen

Carolyn Hansen

Recent Posts

Carolyn Hansen
Jul 14, 2017 3:07:20 PM

There are certain products and services that are just fun to market. But there are many more products and services that just aren’t, well, sexy. Does that mean that they should have boring marketing content? Absolutely not. All content has the...

Read More
Carolyn Hansen
Jun 30, 2017 3:46:25 PM

Return on investment (ROI) is simple in theory: How much are you spending on your marketing, and how does that expense compare with how much business you are getting in return? You should always get more out of marketing than you’re putting into...

Read More
Carolyn Hansen
Jun 27, 2017 2:52:48 PM

My mom hated modern art, but she was a good mom and dutifully went with me to look at some of my favorite pieces. As we stood in front of one of Jackson Pollock’s massive drip paintings, she complained that she didn’t see what was so special...

Read More
Carolyn Hansen
May 11, 2017 2:31:23 PM

It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is too high level, too fluffy, and just rehashes other messages already on the internet.

Read More
Carolyn Hansen
Apr 5, 2017 2:14:29 PM

All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark conversations around our clients’ businesses. When we produce blog posts, we build on others’...

Read More
Carolyn Hansen
Mar 14, 2017 3:29:32 PM

In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and had tons of potential. In our enthusiasm, we almost missed something that would have shortened the...

Read More
Carolyn Hansen
Feb 17, 2017 5:44:45 PM

Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them weeks later when blog posts get deprioritized and eventually forgotten altogether. Other...

Read More