Carolyn Hansen

Carolyn Hansen

Recent Posts

Carolyn Hansen
Jul 14, 2017 3:07:20 PM

There are certain products and services that are just fun to market. But there are many more products and services that...

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Carolyn Hansen
Jun 30, 2017 3:46:25 PM

Return on investment (ROI) is simple in theory: How much are you spending on your marketing, and how does that expense...

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Carolyn Hansen
Jun 27, 2017 2:52:48 PM

My mom hated modern art, but she was a good mom and dutifully went with me to look at some of my favorite pieces. As we...

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Carolyn Hansen
May 11, 2017 2:31:23 PM

It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is...

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Carolyn Hansen
Apr 5, 2017 2:14:29 PM

All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing

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Carolyn Hansen
Mar 14, 2017 3:29:32 PM

In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked...

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Carolyn Hansen
Feb 17, 2017 5:44:45 PM

Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start...

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