Ed Heil

Ed Heil
Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.
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Recent Posts

Ed Heil
May 24, 2017 10:36:24 AM

Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair as the result of a swimming pool accident as a teenager, the late WCCO-TV news veteran had some...

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Ed Heil
May 5, 2017 2:14:39 PM

“We have too many meetings!”“We don’t have enough time.”“We’re understaffed.”

These are a few of the reasons I hear to explain why marketing teams don’t run editorial meetings to uncover their best business stories. While these are perfectly...

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Ed Heil
Apr 11, 2017 3:33:26 PM
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value, their story of variety, or their important story of affordability. To which I respond, those...
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Ed Heil
Mar 3, 2017 10:39:47 AM
Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If you’re like most people, you answer this with a resounding “no!” My 14-year old daughter is pretty typical in this regard. She says the only time she...
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Ed Heil
Feb 16, 2017 10:40:06 AM

Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes some work and a fresh perspective on, what seems to be, pedestrian and mundane occurrences....

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Ed Heil
Feb 7, 2017 7:27:10 AM
Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with six agencies, with only one agency sticking around for more than a year. The 52-year-old...
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Ed Heil
Jan 27, 2017 4:08:31 PM

“2017 is going to be an inflection point when it comes to online video” according to John Arms, CEO of Minneapolis-based Wingnut Advertising. Arms backs up his claim by explaining that video has finally reached a point where the value is apparent...

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Ed Heil
Jan 9, 2017 11:08:15 AM

Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing strategy and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off...

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