The future of marketing has a play button on it. Of course, I doubt I have to convince you that video is in your future — Cisco already did that with its much-discussed prediction that "online videos will account for more than 80% of all consumer...Read More
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all know they're bitter rivals. And it's not limited to the big boys. The same thing also happens with...Read More
"Don't use guys in ties." That's a newsroom saying from my TV days that still resonates whenever I see a company video with an executive as the main character.
"Guys in ties" is newsroom-speak for the kinds of stories that focus on officials —...Read More
When Facebook talks, marketers listen. It's just too big to ignore, whether you agree with its constant changes or not. But in the case of video — Facebook's news feed update is a nice step forward. Not only will it encourage longer videos and...Read More