If you've ever met new StoryTeller video producer Todd Vaske, you know he's a people person. He loves to chat. He loves to listen. And he loves to learn. 

"I don't know what it is, " Todd says, "but I'm fascinated by what people do." 

In fact,...

The future of marketing has a play button on it. Of course, I doubt I have to convince you that video is in your future — Cisco already did that with its much-discussed prediction that "online videos will account for more than 80% of all consumer...

Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all know they're bitter rivals. And it's not limited to the big boys. The same thing also happens with...

 "Don't use guys in ties." That's a newsroom saying from my TV days that still resonates whenever I see a company video with an executive as the main character. 

"Guys in ties" is newsroom-speak for the kinds of stories that focus on officials —...

Fake news is a real problem — and not just for journalists.

Look no further than a new survey that says 75-percent of Americans find it difficult to determine what news is accurate and what is not. Worse yet, when Stanford researchers studied the...

Did you ever notice the similarities between video marketing and exercising? I mean, every year people make their plans and resolutions — like all these articles calling 2017 "the year of video" — yet the follow-through usually falls short. After...

When Facebook talks, marketers listen. It's just too big to ignore, whether you agree with its constant changes or not. But in the case of video — Facebook's news feed update is a nice step forward. Not only will it encourage longer videos and...