Gregg Litman

Gregg Litman
Gregg Litman is an Emmy Award-winning Managing Director and 30-year media veteran at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Gregg blogs about content marketing, video production, and social media.
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Recent Posts

Gregg Litman
Aug 7, 2017 1:49:11 PM

If you've ever met new StoryTeller video producer Todd Vaske, you know he's a people person. He loves to chat. He loves to listen. And he loves to learn. 

"I don't know what it is, " Todd says, "but I'm fascinated by what people do." 

In fact,...

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Gregg Litman
Jul 18, 2017 1:54:46 PM

The future of marketing has a play button on it. Of course, I doubt I have to convince you that video is in your future — Cisco already did that with its much-discussed prediction that "online videos will account for more than 80% of all consumer...

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Gregg Litman
Jun 29, 2017 1:03:19 PM

Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all know they're bitter rivals. And it's not limited to the big boys. The same thing also happens with...

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Gregg Litman
Jun 9, 2017 2:34:54 PM
How long does it typically take you to write a 500-word blog post for your company?  If your answer is less than an hour, congratulations! You're in the top 13% of marketers, according to HubSpot's annual  State of Inbound survey, and if those...
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Gregg Litman
Apr 25, 2017 4:27:12 PM

 "Don't use guys in ties." That's a newsroom saying from my TV days that still resonates whenever I see a company video with an executive as the main character. 

"Guys in ties" is newsroom-speak for the kinds of stories that focus on officials —...

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Gregg Litman
Apr 7, 2017 11:51:34 AM

Fake news is a real problem — and not just for journalists.

Look no further than a new survey that says 75-percent of Americans find it difficult to determine what news is accurate and what is not. Worse yet, when Stanford researchers studied the...

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Gregg Litman
Mar 17, 2017 3:45:10 PM

Did you ever notice the similarities between video marketing and exercising? I mean, every year people make their plans and resolutions — like all these articles calling 2017 "the year of video" — yet the follow-through usually falls short. After...

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Gregg Litman
Jan 31, 2017 7:15:00 AM

When Facebook talks, marketers listen. It's just too big to ignore, whether you agree with its constant changes or not. But in the case of video — Facebook's news feed update is a nice step forward. Not only will it encourage longer videos and...

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