Kathy Heil

Kathy Heil
Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

Recent Posts

Kathy Heil
Sep 5, 2017 11:52:30 AM

Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content...

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Kathy Heil
Jul 20, 2017 3:47:06 PM

This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it's all said and done, people...

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Kathy Heil
May 9, 2017 3:06:41 PM

If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production.

In television news, a day in the life of...

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Kathy Heil
Feb 23, 2017 3:55:56 PM
Haven’t we been hearing for the last several years that “THIS” is the year that marketers are going to embrace video and take their digital marketing to new heights to find only larger branded organizations barely jumping into the video pond?...
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Kathy Heil
Jan 24, 2017 11:07:05 AM

Content marketing and video marketing have a lot in common with each other. Both types of digital marketing require a tremendous amount of thought and careful planning, an acute awareness of the target audience, understanding the “buyer’s journey...

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Kathy Heil
Jan 11, 2017 4:07:33 PM

If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have you considered asking your sales team to join the content team? Including your sales department...

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Kathy Heil
Dec 5, 2016 2:26:12 PM

If Peter Drucker were alive today and still garnering the attention of marketers around the globe, I think we would be hearing him say some of the same famous quotes about marketing like, "If you want something new you have to stop doing...

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Kathy Heil
Nov 15, 2016 10:11:58 AM

2016: A Milestone in the Inbound Journey

As always, one of the highlights when attending HubSpot’s INBOUND conferences occurs when founders Brian Halligan and Dharmesh Shah take the stage to share reflections and inspirations, igniting the...
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