Kevin Page

Kevin Page
Kevin Page is an Account Strategist at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in the Twin Cities of Minneapolis. Kevin blogs about marketing strategy. Find him on Twitter @krpage91.
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Recent Posts

Kevin Page
Oct 10, 2017 3:15:47 PM

One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful,...

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Kevin Page
Aug 30, 2017 2:18:20 PM

We all need more leads. Sales teams are always asking, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting more of the traffic already visiting the site?...

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Kevin Page
Aug 4, 2017 2:51:26 PM

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a...

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Kevin Page
Jul 10, 2017 7:30:00 AM

Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey.

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Kevin Page
Jun 16, 2017 1:09:43 PM

Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the nation’s population? Not to mention, we (yes, I am a millennial) are considered to be the most diverse...

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Kevin Page
May 25, 2017 3:26:26 PM

Sales Manager: “We didn’t achieve our revenue goals this quarter, let’s talk about what needs to change for us to hit our numbers next quarter.”

Sales Team:

  • “We aren’t getting enough leads.”
  • “The leads we’re receiving are garbage and...
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Kevin Page
Apr 22, 2017 8:54:34 AM

According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m no mathematician, but when we are looking at things on that scale, I’d say it’s pretty damn...

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Kevin Page
Mar 30, 2017 6:30:00 AM

Ever since content was claimed as king back in 1996 (thanks, Bill Gates), a ton of organizations all over the world have created content simply for the sake of the trend. I get it, “other people are doing it, we need to do it, too.”

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