3 min read
Ed Heil: Mar 18, 2021 4:43:02 PM
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed with a degree in English Literature and experience in public relations, Cathy got a job at the school...
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2 min read
Ed Heil: Mar 10, 2021 8:38:59 AM
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
3 min read
Ed Heil: Feb 25, 2021 7:00:00 AM
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
3 min read
Ed Heil: Feb 10, 2021 6:45:00 AM
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
4 min read
Ed Heil: Nov 27, 2019 9:27:20 AM
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
2 min read
Ed Heil: May 21, 2019 10:00:00 AM
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
1 min read
Ed Heil: Apr 12, 2019 1:13:14 PM
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
1 min read
Ed Heil: Feb 19, 2019 3:16:43 PM
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
2 min read
Ed Heil: Dec 13, 2018 7:00:00 AM
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
2 min read
Ed Heil: Nov 6, 2018 11:54:47 AM
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
