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Kathy Heil: Apr 9, 2024 2:10:00 PM
As a General Manager of a private club, you bear the weight of expectations from your board and key stakeholders. They look to you for solutions to ensure the club meets its revenue targets for the year. What strategies are you implementing to drive...
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Kathy Heil: Mar 4, 2024 3:54:47 PM
If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving as the Membership and Marketing Director at The...
7 min read
Kathy Heil: Oct 23, 2023 2:30:00 PM
You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...
5 min read
Kathy Heil: Sep 8, 2023 10:15:00 AM
Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...
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Kathy Heil: Aug 1, 2023 4:35:53 PM
Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...
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Kathy Heil: Apr 12, 2023 11:30:00 AM
America's private clubs are at a crossroads.
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Kathy Heil: Feb 24, 2023 12:30:00 PM
The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...
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Kathy Heil: Feb 15, 2023 10:30:00 AM
Like most businesses, private clubs tend to underspend on marketing. Your club has a logo, website, and marketing materials, which is the foundation...
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Kathy Heil: Dec 13, 2022 8:00:00 AM
Most marketing agencies or club technology platforms want to start with a website redesign. They talk to you about fonts, colors, logos, website...
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Kathy Heil: Nov 29, 2022 12:46:00 PM
What will 2023 bring for private club memberships? That question is on the minds of private club leaders and board members from coast to coast. For...
