Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Crushing Club Marketing

3 min read

Managing Shifting Demographics in Private Clubs [Podcast]

John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...

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Happy mother with adult daughter talking

3 min read

Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.

As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...

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Union League of Philadelphia

4 min read

Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]

Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...

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Man approaching putting green

2 min read

Three Oaks: Elevating Private Club Sales and Marketing

Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...

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Girl using pen on calculator planning private club marketing budget.

5 min read

Planning and Pitching Your Private Club Marketing Budget

Like most businesses, private clubs tend to underspend on marketing. Your club has a logo, website, and marketing materials, which is the foundation...

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great leaders star followers

3 min read

Private Club Leadership: How Great Leaders Create Star Followers

Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...

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managing private club waitlists

3 min read

Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]

For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...

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Rogue Valley's Membership and Marketing director knew that reaching prospective members starts with a strong marketing website.

5 min read

Why Marketing to Prospective Members Starts With a Strong Website

Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future and is on a mission to expand its membership. They...

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looking at a golf club via a cell phone

4 min read

4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...

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golf course overlooking water

3 min read

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

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