Crushing Club Marketing Academy

Recorded Webinar Series for Next-Generation Club Growth

We explore ways to help you connect and engage with prospective members.

Topics include:

Attracting millennial members

Getting board buy-in for marketing budgets

Doubling online leads without redoing your website

Marketing best practices to reach the modern buyer & more

MOVE BEYOND TRADTIONAL MARKETING

Webinar

Ed Heil and Ruth Glaser share the proven strategy that led to a 65% increase in event business for Hazeltine National Golf Club, 60% increase in tournament revenue, and over 150 new members across all membership categories.

BEYOND MEMBER REFERRALS

Webinar

Today's buyer expects the information they want when they want it. They are not willing to wait. They demand a simple, responsive, transparent experience. We'll share the 3 key drivers necessary to successfully reach the modern buyer to grow your membership.

REACHING THE MILLENNIAL MEMBER

Webinar

Successful clubs need to add the coveted Millennial Member. Learn from Kevin Page, a millennial about how he's explored club membership, what he expects, and what clubs can do to reach more people like him.

WHY BLOGGING IS A "MUST DO" FOR CLUBS

Webinar

How can you get more people interested in your club? Learn how blogging improves brand awareness, can help support your newsletter, and contributes to revenue growth.

DOUBLE YOUR ONLINE LEADS WITHOUT REDOING YOUR WEBSITE

Webinar

Your website can become your #1 salesperson, without being "sales-y." It doesn't require a major website redesign! Learn how to turn site visitors into leads who become members.

SUPERCHARGE YOUR SALESMANSHIP WITH SALES ENABLEMENT

Webinar

For every 10 leads, how many become members? Understand how lead nurturing (sending targeted messaging at the right time) and a consistent follow-up process will improve your close rate.

PERSONAS: HOW FOCUSING CAN HELP YOU FIND NEW MEMBERS

Webinar

You need to add members, but a lot of things that would make that easier are out of your control. Learn how something under your control—member personas—can impact your success.

FINDING AND TELLING YOUR CLUB STORIES

Webinar

As seasoned journalists and marketers, we understand how to share your real stories to accomplish your club's goals. Discover how stories can support your member communication and drive revenue.

MAKE YOUR WEBSITE WORK FOR YOU

Webinar

Would you be surprised to learn that many club websites developed by club technology providers are actually preventing prospective members from finding them? Learn some easy steps to make sure that people can find you online.

A STRATEGY TO TAKE CONTROL

Webinar

When the Board asks you how many members you'll add next year, are you confident in your answer? Do you have a plan (other than hoping for member referrals) to reach your goals? Learn strategies that generate predictable, repeatable results.

BUDGETING: ROI & BOARD BUY-IN

Webinar

Learn how to position your plan to get support, buy-in, and - most importantly - funding from the board. We'll show you how demonstrating ROI flips the conversation from marketing as an expense to marketing as a smart investment to generate growth.

VIDEO: SHARE YOUR REAL STORIES TO REACH YOUR GOALS

Webinar

No other medium evokes a response as effectively as video. Learn how to differentiate yourself from the pack with video - without breaking the bank. In a single day, you can shoot multiple videos for your website, blog, social media, and sales process.

SOCIAL MEDIA SUCCESS IN LESS THAN ONE HOUR A WEEK

Webinar

Social Media is so much more than a way to engage with members and fans—it can generate new membership! Learn how to get results without spending hours a day on it.

A STRATEGY TO TAKE CONTROL

Webinar

BUDGETING: ROI & BOARD BUY-IN

Webinar

VIDEO: SHARE YOUR REAL STORIES TO REACH YOUR GOALS

Webinar

Subscribe to the Crushing Club Marketing Podcast.

Subscribe to