Steph Marsh
Oct 6, 2017 1:53:36 PM

The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It is just as it sounds, essentially brand marketing through journalism techniques. Brand journalism...

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Steph Marsh
Jul 27, 2017 3:14:00 PM

Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of practice. While working as a TV reporter, I was tasked to cover a few short stories (VO’s and VOSOT’s for...

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Gregg Litman
Jun 29, 2017 1:03:19 PM

Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all know they're bitter rivals. And it's not limited to the big boys. The same thing also happens with...

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Kevin Page
Jun 16, 2017 1:09:43 PM

Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the nation’s population? Not to mention, we (yes, I am a millennial) are considered to be the most diverse...

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Ed Heil
May 24, 2017 10:36:24 AM

Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair as the result of a swimming pool accident as a teenager, the late WCCO-TV news veteran had some...

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Carolyn Hansen
May 11, 2017 2:31:23 PM

It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is too high level, too fluffy, and just rehashes other messages already on the internet.

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Julia Tiedt
May 3, 2017 2:38:17 PM

There is a lot of noise out there on the web. Google does a good job of working to get the best content to the top, but even with those efforts, searching online for the right content and answers can be frustrating. Why isn't there more...

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Steph Marsh
Apr 28, 2017 7:23:00 AM

Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication, which highlights young local leaders who’ve made an impressive name for themselves, and rather...

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