Kathy Heil
Jun 3, 2014 3:28:00 PM

Six Steps to Simplify the Hiring Process using Hubspot

We all know that hiring the right candidate for the right position is not an easy feat. Over the last year, we began to implement a talent acquisition recruitment process using Hubspot...

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Kathy Heil
May 26, 2014 2:59:40 AM

LinkedIn's CMO Group weighs in on the Right Length for Online Video

Recently, I followed a discussion in the LinkedIn Chief Marketing Officer Group kicked off by @rhathaway that I found to be extremely interesting. As a Twin Cities video...

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Kathy Heil
Apr 27, 2014 5:58:00 AM

Ed Heil's rise from Sportscaster to Twin Cities Business Leader

If you know Ed Heil, you know that there's not much he can't accomplish when he sets his mind to it. He is the master of setting a goal and conquering it. He is a visionary, he is a...

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Kathy Heil
Mar 12, 2014 9:55:00 AM

Palmer Retail Solutions Embraces Inbound Marketing

Jim Palmer, President and Owner of Palmer Retail Solutions knew their business had an opportunity to increase their revenue by generating more traffic and converting more visits to leads on their...

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Kathy Heil
Sep 20, 2013 5:24:00 AM

 

Four reasons your videos are boring!

Here's the good news... it seems more and more, businesses are gravitating to online video as a way to engage with their customers, attract new prospects, and help to tell their "story". Now the bad news,...

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Kathy Heil
Mar 29, 2013 8:31:00 AM

Closing the loop using analytics

If I can be truthful, analytics used to scare me. I have never liked numbers and even the word "analytics" made my eyes glaze over. So when I had my first conversation with Brian Nault from Hubspot and he...

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Kathy Heil
Mar 19, 2013 8:17:00 AM

Understanding Buyer Personas

As we continue down the content marketing path it's critical to have a deeper understanding of who your buyers are and acquiring additional insight into their goals and challenges. This information leads to effective...

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