Is mainstream media really dead, or are we just accessing it differently? Yes, I'm probably biased as a former journalist, but I'm amazed by how much of the information I see other people sharing online actually traces back to journalists....Read More
For digital marketers, getting more Twitter followers is one of the most basic duties of the job. It represents an increased number of people who have access to your web content (and can then further engage with your brand), and lends credibility...Read More
It's official: social scrapbooking site Pinterest is now offering users the ability to purchase items directly on the site. The five-year-old site has had roots in ecommerce from its conception – always allowing its "Pinners" to find photos of...Read More
Yes, Social Media Really Can Drive New Leads!
Four years ago, when attending the annual MIMA (Minneapolis Interactive Marketing Association) conference, I was sitting in the audience listening to a panel of highly regarded Minneapolis-based...Read More
As Facebook's Organic Reach Decreases, Boosting Posts Has Become More Important Than Ever
For most of us, Facebook marketing has become a point of frustration over the past few years. The average brand's Facebook posts are now being seen by only...Read More