Todd Vaske
Aug 2, 2017 6:30:00 AM

I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau.

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Steph Marsh
Jul 27, 2017 3:14:00 PM

Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of practice. While working as a TV reporter, I was tasked to cover a few short stories (VO’s and VOSOT’s for...

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Carolyn Hansen
Jul 14, 2017 3:07:20 PM

There are certain products and services that are just fun to market. But there are many more products and services that just aren’t, well, sexy. Does that mean that they should have boring marketing content? Absolutely not. All content has the...

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Ed Heil
May 24, 2017 10:36:24 AM

Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair as the result of a swimming pool accident as a teenager, the late WCCO-TV news veteran had some...

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Ed Heil
May 5, 2017 2:14:39 PM

“We have too many meetings!”“We don’t have enough time.”“We’re understaffed.”

These are a few of the reasons I hear to explain why marketing teams don’t run editorial meetings to uncover their best business stories. While these are perfectly...

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Ed Heil
Oct 7, 2016 9:26:33 AM

One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to tell people who they are and why they’re important and yet they stumble when trying to explain...

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Kathy Heil
Sep 22, 2016 1:49:34 PM
I have a little secret for you — video is the most effective form of content marketing today. Video in an email increases click-through rates by 200-300%. Video on landing pages increases conversion rates by 80%. And after watching a video, 64%...
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Ed Heil
Aug 31, 2016 1:23:57 PM

Identifying inspirational stories within your company is a challenging proposition. Not because they don’t exist, but because we sometimes overlook them, we don’t realize the inspiration that lies within the story, or we just don’t really...

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