You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. And while we obviously believe that storytelling is a fantastic way to connect with your audience (hey, it's in our name), we've had a...Read More
I learned one of the most important lessons of my career before it actually began. The key question that helps me determine the elements of a story, and whether my idea is interesting in the first place.
"Is that a story or just a statement?"
Most marketing falls flat when it comes to storytelling for two reasons — the people in charge of "company storytelling" really don’t know how to identify their stories or they do a poor job telling their stories. Think about it, you probably...Read More